Web Content | SEO Writing

Spider Food Recipes – How to Give Google Spiders What they Want

Do Google SEO spiders find what’s on your website appetizing, tasty, and satisfying?

Google SEO is a tough nut to crack. As soon as you think you’ve got the hang of it, Google mixes things up with a new algorithm update. You see, it’s not meant to make your life miserable — really, it’s not. The intention is to help the cream continually rise to the top. Google wants to serve the browsers, the buyers, the people who fuel their web domination. Google doesn’t want to let webmasters game their systems so they frequently tweak things all in the name of user experience. You should do the same…

Try to think like Google and you’ll succeed at optimizing for Google.

Create New Content

Google spiders crawl websites with new content and try to figure out how to index that content. Therefore, it makes sense to continually create new content so that the spiders have something to nibble on. A business blog is a great way to do this. This lets you continually update the site in a way that doesn’t necessarily impact your main page or other specifically crafted copy writing pages but that gives Google spiders something to feast upon. Content marketing efforts will feed the Google spiders and it’ll feed your existing audience of subscribers and social media followers as well as your prospective audience.

Content – Cook it with Love

It isn’t enough to serve up bland content for the sake of quantity, it’s important to spice it up and make it tasty to the spiders as well as the audience you’re striving to reach. But that doesn’t mean you need 3% density of five different keyword phrases, either.  The recipe for success is one you’ll have to build up over time and you’ll have to vary things so that not all your content is the same.

To make it look appealing to search engines:

• Link to it
• Link from within it
• Make sure there are catchy headlines
• Ensure that the content is readable
• Try to incite conversation in comments of blog posts
• Ensure that you leverage SEO techniques like: SEO-friendly URLs, optimized image tags, H1, H2 tags, a great meta description, and so on.
• Strive to make the content interesting, make it pique the interest of the reader, give it visual appeal with pictures that help you tell a story
• Make it shareable on social media (so that you can help drive link love),
• And help things along by doing some social networking to promote your content. This sort of effort will get the Google spiders’ attention!

(Image: Wikimedia Commons  Spider_web_Luc_Viatour)

Analyze Reports to Find Out What Worked and What Didn’t

There are ways to analyze results with your content marketing efforts so that you can see what’s working well (and lather, rinse, and repeat that strategy) as well as see what’s not working so well. Watch your website analytics reports to see where traffic comes from and what it does when it arrives. You’ll soon be able to see what works best for your audience.

Google wants you to make your audience happy. It studies conversion rates, reader engagement, and bounce rates to help it decide if it should send you more traffic or de-index you altogether. A careful approach that involves doing your best to provide your website visitors with a positive experience will help you gain favour with the Google spiders and they’ll come back again and again for more helpings of what you have on tap!

Need help with web content that generates SEO rankings, leads, clicks, sign-ups, sales, and /or referrals? Talk to me!

SEO Success Starts with Great SEO Writing

photo: Stock Xchng - Svilen001

Succeeding in getting ranked for target keyword phrases on Google and other search engines can be a very good thing. Getting ranked can help you get found by people who could become customers. And getting ranked organically can help you lower your total cost of marketing and customer acquisition because you won’t have to pay for each visitor’s arrival. There are many facets to search engine optimization. At the heart of successful search engine optimisation (SEO) is your website content.

SEO writing enables you to get noticed as being highly relevant to certain words and phrases. That relevancy will lead to people who search for those phrases finding your website as a highly relevant (or most relevant) result. Their click can lead them to a targeted page where you can begin to develop a relationship with them.

SEO Marketing

SEO marketing strategies include a variety of aspects including: great design, great content, keyword richness, lead generation, and conversion optimization strategies. Achieving goals in all of those areas on every single page of your website isn’t a simple task but good web content can help you attract the right traffic, attain the right rankings, and can help you also convert the visitors into prospects and customers.

SEO Marketing Writing Tips:

• Don’t keyword stuff your web content. This will hurt the quality of the page more than it will help. A good approach is to get phrases in with a variety of techniques that don’t make it too obvious to the reader. The content has to read naturally and provide value.
• Link. Link from within content to other places. Authority links can help (make sure you set the link so it opens in a new window and doesn’t totally take your reader away from your page before you get a chance to work on closing the deal) with SEO and with credibility and make sure that you also link within your site to carefully walk readers through a sales process. When linking within your site, this is a good opportunity to use keyword phrases in anchor text and increase your keyword density.
• Twist your keyword phrases around. If you’re writing a phrase with three or four words also find places to mix the order of the words in the phrase around, too. You can leverage subheadings and punctuation to make this work. Drop or add in some prepositions to help you.
• Work in secondary and tertiary phrases as well. Latent semantic indexing is something to take into account when doing your keyword research. If search engines also measure relevancy within each page, a few peppered phrases related to your niche can give your page a higher score.
• Aim for quality first. Make quality a priority over keyword density. The page is only going to be truly effective if the reader can extract value from it. If it’s just fodder for search engines, it won’t do much for reader experience. All the traffic in the world isn’t going to help if you can’t convert any readers into prospects or customers. Try walking in your potential customers’ footsteps to see what sort of experience they will get on your site.
• Add bookmarklets to your content pages so visitors can easily share with others. Social media can be like rocket fuel your SEO marketing efforts.
• Post often. A blog is a great way to do this. The more often you post high quality content, the more opportunities you will have to attract new rankings, to solidify the rankings you’ve already achieved, and to bring in new visitors.
• Remember that every page on your site could be a visitor landing page. Not everyone will enter via your ultra-optimized home page so take each page and optimize it for reader experience and to give it the potential to generate leads and /or sales.
• Take advantage of off page SEO as well as on page SEO. Guest blogging, press releases, syndicated articles, and Web 2.0 pages can also help you with your SEO.
• Read your website analytics regularly to see which of your efforts are paying off. Know what you’re ranking for. Know what you’re gaining ground on, and be aware of which areas you’re slipping in.  Being on top of your traffic reports can help you continually improve your rankings and your conversion rate.

Need help with SEO writing? I’m an experienced writer and blogger who helps my clients achieve online success. I blend search engine optimization and marketing techniques to help you publish great content that gets results.  Contact me.

Types of Website Content You Need on Your Business Site

Website content can drive visitors to act. It can also help you develop relationships. Whether you’re after a quick sale or a long-term business relationships, great website content can help you.

Websites are all about providing information and a positive experience for visitors. From the moment they land on your site you need to start building a relationship with them. This will help them feel confident enough to buy from you either now, on the spot, or will help you begin to develop a relationship that could lead to good things down the road.

Regardless of the type of site you have, content can help you get traffic and build relationships with your target audience.

The right content will also do good things for your online presence. Search engines “read” website pages and use the information on the page to determine how to rank that page. That ranking can send you free traffic. That traffic could buy from you and /or help spur additional traffic results via link sharing and positive interaction on your website pages.  Read on for a look at different types of content you’ll want to be sure to integrate into your site:

Rich Content

Rich web content that includes a combination of text and images along with keyword integration is important. This will create a visually pleasing page for your visitors and an information-rich page for search engines to crawl and measure.

Informative Content

Informative site content that tells people about your products and your industry is important. People looking for information will land on pages out of interest in your product and your informative pages could begin to lead these people toward a purchase.

Evergreen Content

Evergreen website content can be like informative content or could be commonly searched for content on your product or industry that never expires. Evergreen content can continually drive traffic to your website and serve as information that serves everyone

Marketing

Marketing copy is the sort of content that helps you build a relationship with people. Marketing content can be any of the above types of content. Integrate strong marketing elements into all of your writing. Think in terms of quality, SEO elements, and relationship-building when you craft your website content and you’ll get great results.

Need help with your website content? Contact me at dana at danaprincewriting dot com for a quote.  I’ve been helping people optimize their online presence since 2006.

I can help you with blogs, copywriting, press releases and other syndicated content marketing strategies, e-books, web 2.0 properties, and more.