April
21
2012
photo: Stock Xchng - Svilen001
Succeeding in getting ranked for target keyword phrases on Google and other search engines can be a very good thing. Getting ranked can help you get found by people who could become customers. And getting ranked organically can help you lower your total cost of marketing and customer acquisition because you won’t have to pay for each visitor’s arrival. There are many facets to search engine optimization. At the heart of successful search engine optimisation (SEO) is your website content.
SEO writing enables you to get noticed as being highly relevant to certain words and phrases. That relevancy will lead to people who search for those phrases finding your website as a highly relevant (or most relevant) result. Their click can lead them to a targeted page where you can begin to develop a relationship with them.
SEO Marketing
SEO marketing strategies include a variety of aspects including: great design, great content, keyword richness, lead generation, and conversion optimization strategies. Achieving goals in all of those areas on every single page of your website isn’t a simple task but good web content can help you attract the right traffic, attain the right rankings, and can help you also convert the visitors into prospects and customers.
SEO Marketing Writing Tips:
- Don’t keyword stuff your web content. This will hurt the quality of the page more than it will help. A good approach is to get phrases in with a variety of techniques that don’t make it too obvious to the reader. The content has to read naturally and provide value.
- Link. Link from within content to other places. Authority links can help (make sure you set the link so it opens in a new window and doesn’t totally take your reader away from your page before you get a chance to work on closing the deal) with SEO and with credibility and make sure that you also link within your site to carefully walk readers through a sales process. When linking within your site, this is a good opportunity to use keyword phrases in anchor text and increase your keyword density.
- Twist your keyword phrases around. If you’re writing a phrase with three or four words also find places to mix the order of the words in the phrase around, too. You can leverage subheadings and punctuation to make this work. Drop or add in some prepositions to help you.
- Work in secondary and tertiary phrases as well. Latent semantic indexing is something to take into account when doing your keyword research. If search engines also measure relevancy within each page, a few peppered phrases related to your niche can give your page a higher score.
- Aim for quality first. Make quality a priority over keyword density. The page is only going to be truly effective if the reader can extract value from it. If it’s just fodder for search engines, it won’t do much for reader experience. All the traffic in the world isn’t going to help if you can’t convert any readers into prospects or customers. Try walking in your potential customers’ footsteps to see what sort of experience they will get on your site.
- Add bookmarklets to your content pages so visitors can easily share with others. Social media can be like rocket fuel your SEO marketing efforts.
- Post often. A blog is a great way to do this. The more often you post high quality content, the more opportunities you will have to attract new rankings, to solidify the rankings you’ve already achieved, and to bring in new visitors.
- Remember that every page on your site could be a visitor landing page. Not everyone will enter via your ultra-optimized home page so take each page and optimize it for reader experience and to give it the potential to generate leads and /or sales.
- Take advantage of off page SEO as well as on page SEO. Guest blogging, press releases, syndicated articles, and Web 2.0 pages can also help you with your SEO.
- Read your website analytics regularly to see which of your efforts are paying off. Know what you’re ranking for. Know what you’re gaining ground on, and be aware of which areas you’re slipping in. Being on top of your traffic reports can help you continually improve your rankings and your conversion rate.
Need help with SEO writing? I’m an experienced writer and blogger who helps my clients achieve online success. I blend search engine optimization and marketing techniques to help you publish great content that gets results. Contact me.
April
18
2012
Website content can drive visitors to act. It can also help you develop relationships. Whether you’re after a quick sale or a long-term business relationships, great website content can help you.
Websites are all about providing information and a positive experience for visitors. From the moment they land on your site you need to start building a relationship with them. This will help them feel confident enough to buy from you either now, on the spot, or will help you begin to develop a relationship that could lead to good things down the road.
Regardless of the type of site you have, content can help you get traffic and build relationships with your target audience.
The right content will also do good things for your online presence. Search engines “read” website pages and use the information on the page to determine how to rank that page. That ranking can send you free traffic. That traffic could buy from you and /or help spur additional traffic results via link sharing and positive interaction on your website pages. Read on for a look at different types of content you’ll want to be sure to integrate into your site:
Rich Content
Rich web content that includes a combination of text and images along with keyword integration is important. This will create a visually pleasing page for your visitors and an information-rich page for search engines to crawl and measure.
Informative Content
Informative site content that tells people about your products and your industry is important. People looking for information will land on pages out of interest in your product and your informative pages could begin to lead these people toward a purchase.
Evergreen Content
Evergreen website content can be like informative content or could be commonly searched for content on your product or industry that never expires. Evergreen content can continually drive traffic to your website and serve as information that serves everyone
Marketing
Marketing copy is the sort of content that helps you build a relationship with people. Marketing content can be any of the above types of content. Integrate strong marketing elements into all of your writing. Think in terms of quality, SEO elements, and relationship-building when you craft your website content and you’ll get great results.
Need help with your website content? Contact me at dana at danaprincewriting dot com for a quote. I’ve been helping people optimize their online presence since 2006.
I can help you with blogs, copywriting, press releases and other syndicated content marketing strategies, e-books, web 2.0 properties, and more.
April
17
2012
Investing in content marketing can really pay off!
Content writing does have an associated cost but don’t make the mistake of thinking that cheap web content will suffice. Chances are that if you use cheap writing you’ll get limited results with it.
Cheap web content won’t likely help you generate sales and could even hurt your SEO efforts with Google.
Well-crafted web content, on the other hand, can make a world of difference. Effective content marketing strategies can help you in many ways:
- Attract search engines to your content. Search engine attention can equate to better SEO rankings and a low cost of new customer acquisition.
- Good content writing will help you convert site visitors into customers.
- Good content will get linked to by others, increasing your exposure online.
- Good web content will help you continually nurture customer relationships.
Cheap web content writing may fill your website but not only will the people that arrive be unimpressed but search engines will quickly see their inaction and will soon start sending traffic somewhere else due to your site’s high bounce rate.
How Much Should Good Web Content Cost?
The cost of copywriting services is a subjective topic. You may think that a $20 article is a bargain. You might be accustomed to paying $1 for 100 words. On the other hand, you might be frustrated with the process of hiring content writers because you’ve had such terrible luck with $1 or $3 or $5 articles. You may think a $50+ article is a bargain if it does what you hope it will do — help you acquire new customers.
Keep in mind that when you hire a writer that cares about the content she or he is writing, the results can be a whole lot better. Article writers who know how SEO writing works and who can also write for your audience as well are going to help you maximize your return on investment.
I’ve said it before and I’ll say it again…
You pay for web content once and it can pay you back time and time again.
Once you post a good piece of content it can continually pay off. Keep posting quality content on an ongoing basis and you’ll develop great relationships, a great online reputation, and search engines will notice this and will reward you with plenty of organic traffic.
Need help with content marketing? I’m not a cheap writer. I don’t write for $1 an article. But my pricing is affordable and I have many repeat customers who have provided me with positive web content writing reviews. Content marketing can do a lot of good for your business and I’d be happy to discuss helping you. Contact dana at danaprincewriting dot com to have a conversation about your needs.
