It can be frustrating when you order something from a writer that you’ve been working with and get results you weren’t expecting.  Most website owners who have established relationships with a freelance writer have expectations of what they’ll receive based on previous work, based on samples or promises. When writers sub out their work, you might not get what you were expecting.

Freelance writers that work alone can be busy. They often get work thrown at them with tight deadlines and if your writer is working for you but gets a better offer or has an emergency arise at home, they might be tempted to find someone to finish your assignment for you. This can go well and you might never know the difference but it can also result in projects turning up late or work not being done according to your specifications.

Writing Teams – A Better Alternative

A writing team is managed by someone who uses a pool of resources. That pool has various schedules and expertise and that pool contains editors and proofreaders as well. The manager of this team has screened and hired people to work with them based on quality and results. When you utilise a writing team, you can not only expect quick turnaround time but you could also feel a little better about knowing that the work is being done by someone employed by the company you’ve hired and therefore pre-screened for qualifications.

Guest post submitted by Julie-Ann Amos, owner of exquisitewriting.com,  a professional copywriting services company.

Internet marketers want to fill their sites with content. They know that content is king and having rich and relevant content on their site can help them get more visitors through search engine optimisation and that a great article can also convert those visitors to customers once they arrive on site.

What is the anatomy of a great article?

A great online article has an intro, some meat and a conclusion that equates to a strong and convincing call to action.

The intro has to grab the reader before they wander off with a case of online attention deficit disorder. You have about two seconds to grab their attention so your title and your opening paragraph need to tell readers they’ll get a benefit from reading the article.  The rest of the article has to have some real meat in it so that you deliver what you’ve promised and in the end, you need to convince them to click, buy, subscribe, or ______(fill in the blank with the desired call to action.)

Finding the perfect blend of seo and readability isn’t always easy. That’s why you might hire a professional web content writer to help you.

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Dana Prince is a writer specialising in LSI writing, SEO, blogging and high quality online content.

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Get Info About SEO Elite Software

Take the phrases you’re already getting search engine traffic with and use them in your articles, your blogs and in your website copy. Don’t be afraid to write articles that sound similar but have different wording and put it in an information or article section of your website. Even content that’s not on the front page can help you even if it’s not written to convert visitors into customers.

Sometimes awkward SEO phrases or long tail searches work the best to bring you not only organic search engine traffic but targeted traffic that is more likely to result in new customers.

Want info about great and profitable keywords?

There are varying schools of thought on different aspects of search engine optimization. What works for you might not be just a matter of where you are posting articles but in my opinion has a lot to do with things like:

-How competitive your niche is

-How much LSI you use in your articles

-How frequently your website gets updated

In my opinion, share the wealth. Do some guest posting, submit to some of the high PR article directories and do a little bit of some social bookmarking, too. Have a writer do up a press release for you when something interesting is happening in your business and treat your SEO as an ongoing effort. Update your site regularly, have a business blog and get out there and network as well.
Once you hit the elusive top spot in Google, MSN, Yahoo and Altavista it’s only a temporary state of bliss for you because someone somewhere is working their fanny off to dethrone you.

Cheers,

Dana Prince, Freelance Writer

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Dana Prince writes, blogs, does press releases and SEO copy for clients with web content needs on a global basis.

The article explores various uses for Twitter for internet marketers and anyone looking to earn money online.

Twitter doesn’t sound like much. It suggests that you tell the world what you’re doing in 140 characters or less. So what? How are people using this social marketing tool to make more money online?

What You Need To Know: Follow and Be Followed!

The key to twitter is to follow and be followed. If you’re on the site talking about what you’re doing to nobody and not finding what anyone else is doing, it’s sort of useless and rather boring.  Once you get a few followers and start following a person, that’s when the buzz starts. You can update your status on the web, via instant messaging client or via a third party tool like Twhirl that lets you use twitter from your own desktop.  You can follow and be followed on your cell phone as well and be plugged in to the Twitterverse on the go.

You have a profile page that lets you manage the tool and lets people look you up to see what you’re all about in a few lines and with a URL. It’s the “What are you doing” section that counts.

Your Twitter friends or peeps (a.k.a your Tweeps) all carry on conversations with or without you and when you pop in and chime into various conversations, it gets rather lively. People ask questions, answer questions and share URLS of what they’re doing, what they find interesting and what they want opinions on.

There’s also the public timeline that tells you what other people are doing and you can search on that for more followers or conversations to eavesdrop on. It’s like a virtual water cooler that you can stop into during the day and check in with your tweeps.

Use Twitter when you:

-Post an update to your blog

-Want answers to a technical question

-Want to vent

-Want to tell people what you’re having for lunch (seriously, that can sparks some very interesting questions)

and more.

You can also send direct private messages as well as respond to people both directly but also publicly.  The more interesting of a Tweet you post, the more likely people will follow you and re-tweet. A re-tweet is when you post a URL and someone likes it so they share it by tweeting or re-tweeting it to their followers. Do you see how it can become a benefit to you in an area like affiliate marketing, product launches and technical challenges you need help with?

You can also post Twitter feeds on your website so that people can follow you, read your conversations, see who you’re following and visit their posts or URLS so it becomes a very viral way to share and communicate and even to collaborate. 

The downside to Twitter

Not only is the tool currently growing at such a fast rate that it goes down regularly but there is another downside and that’s productivity. Sadly there’s almost always a downside to social networking and bookmarking tools and as with many others, Twitter can be a time waster if you’re not careful so it’s important to use it and have fun but also to set limits for yourself.

I wrote this article for an internet marketer client and friend who doesn’t mind if I share his work on my own blogs. I thought this article would fit well here.

When you try to make money online, you need to get the word out about what you’re doing so people will be interested in visiting your website. Many people do this through press release distribution. Companies like PRWEB can help you mass distribute your news.

What is a press release?

A press release tells the media about your news and gives them an opportunity to publish your piece. If there’s something exciting going on in your business, this is a great way to spread some buzz.

How do you write a press release?

First, it’s a good idea to make sure you have something that’s actually newsworthy. What might be newsworthy? A new website, a new product, a staff change, a promotion, you get the idea.

Second, unless you’re a great copywriter you’ll probably want to hire a writer or press release service to do the writing for you. If you are a decent writer, you can find some templates to use to help you with your press release.

Then, you need to get organized and make a plan for where and how you’ll distribute it. There are free and paid options which we’ll explore here.

The anatomy of a press release

A basic press release is a news item. It follows the typical news format which answers the classic newspaper questions, “Who, What, Where, When, Why?” Generally, a press release starts off with an eye-catching heading and the first few sentences of the press release are what will create interest. If you don’t capture your audience in the first paragraph, chances are they’ll move on to something else before even reading the rest.

At the end of the news bit, you have an opportunity to list where people should go for more information and this answer is your website.

How will press releases help my online business?

The success of the press release is two fold. First, people that read it could visit your site and buy something. Secondly and perhaps just as importantly, the search engines will read that there are articles on trusted sources out there pointing to your website and this, my virtual friend, will help you with your search engine rankings which is what you want more than anything online because that’s the key to getting customers.

Ranking well for target keywords will get you not only search engine visibility but will get you traffic that consists of people interested in what you’re talking about. Now, your website copy needs to speak well so that you can convert visitors into customers.

Press releases are something you can often submit to free services that will syndicate for you but this is not full utilization of the press release. If you pay for a service like PRWEB, you could increase your reach and find that many more sources will display your article, which can result in an incredible viral marketing campaign. You could end up in places like Yahoo! News, Google News and more and receive visitors already convinced that you are an authority in your niche based on how well your press release reads.

To learn more about PRWEB and find out how it can help you maximize your press releases for great online exposure, visit TheWebReviewer and learn about PRWEB.

To get a quote on professional freelance writing services, contact me.

For a client, being asked the right questions will illustrate that the writer you’ve chosen is working to understand your needs and help you sell your product or service.

What might you be asked? And, why?

Target Audience: A writer should know who they’re writing to. Writing style will differ for varying audiences. Knowing who will read the written work produced by your writer is something every writer should ask if it’s not very clearly evident by information you provide. If you are not aware yet of who your target is, you should spend time defining this. If you are targeting more than one demographic, you might need to take several marketing phases and approaches, doing one at a time.

Where The Written Work Will Live: A writer needs to know whether someone is publishing articles on their web, on a mini site pointing to their site, in a sales letter, on an article directory or in a blog. This knowledge helps determine the right tone and style of the work as well as helps a writer determine what content is appropriate.

Other items that might be discussed include whether the information needs to be timeless or not. If you don’t plan to update that information in the near future, you want the writer to provide information that is evergreen.

It’s also a good idea to tell your writer about your short and long term goals for the project. A writer can be an extended member of your team and very likely has a solid foundation of knowledge in your industry and / or with the business problems you are facing.

If you have any website analytics reports you’d like to share with your writer regarding keywords and traffic statistics, this information might also help your writer utilize specific SEO strategies when completing your work.

When you work with a freelance writer, the more information you provide, the better chances you’ll have of getting what you want the first time with little or no rewrites required.

If you are in need of a writer to help you sell more goods or get more website traffic, contact me. I’m Dana Prince, a web content writer who would love to hear from you.

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This post was inspired by James of the Men With Pens blog who writes a useful blog that helps writers and online entrepreneurs. I regularly ask clients the information contained in this blog when talking to them and James’ post illustrates why it’s so important for clients and writers to understand why sharing some information is so vital. Communication is definitely key in the writer / client relationship.

Pioneers in article submissions, bum marketing, Craigslist ads and social bookmarking made a great deal of money before things flooded out, didn’t they?

Today’s post is about SEO buzzwords LSI (latent semantic indexing) and The Long Tail. By taking these approaches in your web content and articles, you have the ability to not only capture a wider audience but also to better poise yourself for any changes that make come in SEO rules.

Content is important and much more important than keyword density. No matter what SEO rules and tidbits come about, content needs to always be king—no matter what!

If your density is too high you’ll turn off the human viewers and probably the search engine spiders too. When you approach search engine optimization it’s very smart to use a multi-level approach. Here are a few tips:

• Go for The Long Tail. Instead of targeting one word, target several in your articles and web content. Think about what you would search for if you were a customer wanting your goods. City names and the brands you carry can help you get more targeted traffic.
• After your articles are written, look at what the related words are in the articles as well. The more dense the subject matter, the better the chances of a website for making it through potential Google rule changes. LSI might mean that you optimize more than once in your editing process to sprinkle in extra related words. Use the Googe tilde operator (~) in your searches and find some synonyms.
• Optimize regularly. Keep updated on trends and look at what might and might not be working for your website. Don’t trash your old content, archive it.

Most importantly, gear your online content to your target audience! Regardless of how much the search engines love you, you want your target audience to do something once they get to your website. The search engines get them there, your copy keeps them there long enough to buy something!

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If you want help with your copy and seo articles, contact me for help.

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Click for Profitable Keyword Info

When you write keyword articles it’s important to choose the right words and the right keyword placement. Too many of the same words and you’ll be considered as spam by search engines and readers. Not enough density of targeted words and phrases and the search engines won’t take any notice. By placing the keywords in specific areas of your documents and choosing the right words without overdoing it you can get the best results out of your article writing efforts.   Where should you use your keywords and how much is too much? 

SEO Tactics in Article Writing 

The search engine spiders will look at the beginning of your article, the end of your article and at things like titles and sub headings for relevancy. It’ll also look throughout your document to see if related words to your niche are present. When you write, think about the first few sentences and the last few sentences. It’s also worthwhile to realize that the length is important as well. Most experts say that you need at least 250 words and you probably shouldn’t go any longer than 600 words unless you don’t want search engines to take notice of the document past that point.  Placing related words and phrases about every one hundred words or so throughout the document is also a good idea and it’s also wise to break up your phrases with prepositions, by changing the order of the words, breaking up with punctuation and a few other techniques. 

The Right Keywords and the Long Tail Approach 

If you’re selling computers you don’t just want to target the word computer in your articles. That’s going to be too competitive a word to target. You do need to be sure you use the word in your article because it’s relevant but you might want to narrow down to a city, a type of computer and a niche audience such as those looking for discount computers. For example if you sell discount laptops in Toronto you might get the right traffic and search engine optimization when writing an article about how to get a discount laptop computer in the city of Toronto. The right people and the search engines will both take notice when you choose long tail keywords and find the right blend of relevancy, phrasing and placement in your articles.

 
Need article writing services? Dana Prince Writing can write and submit high quality SEO optimized articles for you.

Need help finding profitable keywords

What Kind of article is needed?

It’s important for clients to talk to me about what they’re using my articles for so I know how to approach the project. Article directory pieces will have to have a really broad appeal and entice the reader and the search engines. These types of articles needn’t have as much depth as something on a client’s website but the will need to be keyword optimized along with being interesting to maximize syndication possibilities as well as search engine indexing for targeted key words. The more readable the article is to humans the better the click through rate will be as well as the rate of syndication. The more readable the article is to search engine spiders, the more exposure the article will get which means more readers will be shown the article in relation to the optimized words and phrases.

What is the purpose of the article?

Articles put directly on a client’s website might not have to be as generic and can speak more to the client’s abilities. Sales letters need to not only identify a purpose for buying something but need to address potential objections and answer nearly every question that the reader might have. If I want them to buy something, click something or pass on the word about something I need to take approach when I write.

As a freelance writer it’s my job to write client’s articles in such a way that I am able to effectively reach their desired audience. When I look at a project I consider the audience when I outline and plan my articles. Not only am I looking for what primary, secondary and tertiary keywords to use but I’m looking at the short teaser or meta descrption and I’m looking at latent semantic indexing and I’m looking at the article from the eyes of potential readers. The title has to be catchy. The articles have to have a decent keyword density, the sub headings and the amount of detail I want to reveal. The flow has to be quick and crisp so the reader can almost scan the article within a few minutes and see enough words to make them either want to read or make them want to click surrounding advertising and links.

Article writing secrets

Article writing secrets aren’t rocket science but they are an art that comes with seeing how search engines and readers react. Whether you write your own articles or are looking to hire a writer to write them for you do consider who is going to be reading your articles and who you would want to read them.