The Anatomy of An Effective Article

What’s the definition of a great online article? It has to grab your reader and convince them you know what you’re talking about. It also has to tell the search engine spiders that your online content is relevant and worthy of indexing.

Internet marketers want to fill their sites with content. They know that content is king and having rich and relevant content on their site can help them get more visitors through search engine optimisation and that a great article can also convert those visitors to customers once they arrive on site.

What is the anatomy of a great article?

A great online article has an intro, some meat and a conclusion that equates to a strong and convincing call to action.

The intro has to grab the reader before they wander off with a case of online attention deficit disorder. You have about two seconds to grab their attention so your title and your opening paragraph need to tell readers they’ll get a benefit from reading the article.  The rest of the article has to have some real meat in it so that you deliver what you’ve promised and in the end, you need to convince them to click, buy, subscribe, or ______(fill in the blank with the desired call to action.)

Finding the perfect blend of seo and readability isn’t always easy. That’s why you might hire a professional web content writer to help you.

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Dana Prince is a writer specialising in LSI writing, SEO, blogging and high quality online content.

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Do you need press releases? How much syndication is enough?

I wrote this article for an internet marketer client and friend who doesn’t mind if I share his work on my own blogs. I thought this article would fit well here.

When you try to make money online, you need to get the word out about what you’re doing so people will be interested in visiting your website. Many people do this through press release distribution. Companies like PRWEB can help you mass distribute your news.

What is a press release?

A press release tells the media about your news and gives them an opportunity to publish your piece. If there’s something exciting going on in your business, this is a great way to spread some buzz.

How do you write a press release?

First, it’s a good idea to make sure you have something that’s actually newsworthy. What might be newsworthy? A new website, a new product, a staff change, a promotion, you get the idea.

Second, unless you’re a great copywriter you’ll probably want to hire a writer or press release service to do the writing for you. If you are a decent writer, you can find some templates to use to help you with your press release.

Then, you need to get organized and make a plan for where and how you’ll distribute it. There are free and paid options which we’ll explore here.

The anatomy of a press release

A basic press release is a news item. It follows the typical news format which answers the classic newspaper questions, “Who, What, Where, When, Why?” Generally, a press release starts off with an eye-catching heading and the first few sentences of the press release are what will create interest. If you don’t capture your audience in the first paragraph, chances are they’ll move on to something else before even reading the rest.

At the end of the news bit, you have an opportunity to list where people should go for more information and this answer is your website.

How will press releases help my online business?

The success of the press release is two fold. First, people that read it could visit your site and buy something. Secondly and perhaps just as importantly, the search engines will read that there are articles on trusted sources out there pointing to your website and this, my virtual friend, will help you with your search engine rankings which is what you want more than anything online because that’s the key to getting customers.

Ranking well for target keywords will get you not only search engine visibility but will get you traffic that consists of people interested in what you’re talking about. Now, your website copy needs to speak well so that you can convert visitors into customers.

Press releases are something you can often submit to free services that will syndicate for you but this is not full utilization of the press release. If you pay for a service like PRWEB, you could increase your reach and find that many more sources will display your article, which can result in an incredible viral marketing campaign. You could end up in places like Yahoo! News, Google News and more and receive visitors already convinced that you are an authority in your niche based on how well your press release reads.

To learn more about PRWEB and find out how it can help you maximize your press releases for great online exposure, visit TheWebReviewer and learn about PRWEB.

To get a quote on professional freelance writing services, contact me.

Whether you’re dealing with a ghostwriter, an SEO writer, a LSI article writer, press release writer or white paper writer, there are some things you should be asked. When you are choosing a writer for your business, there are some vital pieces of info that writer needs to know in order to do his or her job well.

For a client, being asked the right questions will illustrate that the writer you’ve chosen is working to understand your needs and help you sell your product or service.

What might you be asked? And, why?

Target Audience: A writer should know who they’re writing to. Writing style will differ for varying audiences. Knowing who will read the written work produced by your writer is something every writer should ask if it’s not very clearly evident by information you provide. If you are not aware yet of who your target is, you should spend time defining this. If you are targeting more than one demographic, you might need to take several marketing phases and approaches, doing one at a time.

Where The Written Work Will Live: A writer needs to know whether someone is publishing articles on their web, on a mini site pointing to their site, in a sales letter, on an article directory or in a blog. This knowledge helps determine the right tone and style of the work as well as helps a writer determine what content is appropriate.

Other items that might be discussed include whether the information needs to be timeless or not. If you don’t plan to update that information in the near future, you want the writer to provide information that is evergreen.

It’s also a good idea to tell your writer about your short and long term goals for the project. A writer can be an extended member of your team and very likely has a solid foundation of knowledge in your industry and / or with the business problems you are facing.

If you have any website analytics reports you’d like to share with your writer regarding keywords and traffic statistics, this information might also help your writer utilize specific SEO strategies when completing your work.

When you work with a freelance writer, the more information you provide, the better chances you’ll have of getting what you want the first time with little or no rewrites required.

If you are in need of a writer to help you sell more goods or get more website traffic, contact me. I’m Dana Prince, a web content writer who would love to hear from you.

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This post was inspired by James of the Men With Pens blog who writes a useful blog that helps writers and online entrepreneurs. I regularly ask clients the information contained in this blog when talking to them and James’ post illustrates why it’s so important for clients and writers to understand why sharing some information is so vital. Communication is definitely key in the writer / client relationship.

Should you follow every SEO trend and fad in the internet marketing world? It would be difficult to keep up! Should you keep up to date on the latest news and trends? Absolutely! Google changes the rules all the time and being in on the ground floor of something new can often get you some great results. When you keep the SEO trends in mind when doing your article writing or web copy, it will work in your favour.

Pioneers in article submissions, bum marketing, Craigslist ads and social bookmarking made a great deal of money before things flooded out, didn’t they?

Today’s post is about SEO buzzwords LSI (latent semantic indexing) and The Long Tail. By taking these approaches in your web content and articles, you have the ability to not only capture a wider audience but also to better poise yourself for any changes that make come in SEO rules.

Content is important and much more important than keyword density. No matter what SEO rules and tidbits come about, content needs to always be king—no matter what!

If your density is too high you’ll turn off the human viewers and probably the search engine spiders too. When you approach search engine optimization it’s very smart to use a multi-level approach. Here are a few tips:

• Go for The Long Tail. Instead of targeting one word, target several in your articles and web content. Think about what you would search for if you were a customer wanting your goods. City names and the brands you carry can help you get more targeted traffic.
• After your articles are written, look at what the related words are in the articles as well. The more dense the subject matter, the better the chances of a website for making it through potential Google rule changes. LSI might mean that you optimize more than once in your editing process to sprinkle in extra related words. Use the Googe tilde operator (~) in your searches and find some synonyms.
• Optimize regularly. Keep updated on trends and look at what might and might not be working for your website. Don’t trash your old content, archive it.

Most importantly, gear your online content to your target audience! Regardless of how much the search engines love you, you want your target audience to do something once they get to your website. The search engines get them there, your copy keeps them there long enough to buy something!

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If you want help with your copy and seo articles, contact me for help.

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Click for Profitable Keyword Info

When you write keyword articles, they can do a lot for your business and SEO. Use them on your website, submit to article directories, write blogs with them and offer them up for syndication so that you increase your inbound links to your website. 

When you write keyword articles it’s important to choose the right words and the right keyword placement. Too many of the same words and you’ll be considered as spam by search engines and readers. Not enough density of targeted words and phrases and the search engines won’t take any notice. By placing the keywords in specific areas of your documents and choosing the right words without overdoing it you can get the best results out of your article writing efforts.   Where should you use your keywords and how much is too much? 

SEO Tactics in Article Writing 

The search engine spiders will look at the beginning of your article, the end of your article and at things like titles and sub headings for relevancy. It’ll also look throughout your document to see if related words to your niche are present. When you write, think about the first few sentences and the last few sentences. It’s also worthwhile to realize that the length is important as well. Most experts say that you need at least 250 words and you probably shouldn’t go any longer than 600 words unless you don’t want search engines to take notice of the document past that point.  Placing related words and phrases about every one hundred words or so throughout the document is also a good idea and it’s also wise to break up your phrases with prepositions, by changing the order of the words, breaking up with punctuation and a few other techniques. 

The Right Keywords and the Long Tail Approach 

If you’re selling computers you don’t just want to target the word computer in your articles. That’s going to be too competitive a word to target. You do need to be sure you use the word in your article because it’s relevant but you might want to narrow down to a city, a type of computer and a niche audience such as those looking for discount computers. For example if you sell discount laptops in Toronto you might get the right traffic and search engine optimization when writing an article about how to get a discount laptop computer in the city of Toronto. The right people and the search engines will both take notice when you choose long tail keywords and find the right blend of relevancy, phrasing and placement in your articles.

 
Need article writing services? Dana Prince Writing can write and submit high quality SEO optimized articles for you.

Need help finding profitable keywords

If you want to grow your online business rapidly, you can do so by promoting your company through article directories. Not everyone has the time or the desire to do this though so here’s where my article writing services can come in and get you some great SEO results.

Not only will you gain search engine exposure for your company with articles but you can help increase your search engine exposure and page rank as well. Many of my clients have achieved great success through my article submission services because they want the fresh content I write and want the search engine results but don’t have the time to submit by themselves. You have better use for your time, too. Correct?

Let me write your articles and submit them for you. My team of experienced writers and I have helped many online businesses achieve greater success through my unique SEO package.

For a limited time, I’m offering a promotion to new clients where you can order my SEO article package for a 20% discount off regular pricing.

SEO Article Packages

The SEO article package provides you with ten original search engine optimized articles that will be submitted to an article directory with a resource box containing two keyword anchored links to your website (one landing page link and one deep link) with keyword optimization throughout the article for maximum exposure.

You don’t just get ten articles submitted though… those ten articles will be submitted to a second article submission site with different optimized titles. The results? You’ll receive no less than forty links coming in to your website and the articles will be available for syndication.

What does article syndication do for you?

Syndication can help your articles spread online like wildfire which can give your website a phenomenal boost with even more inbound links and potential for more incoming traffic. What will these articles do for your business?

Not only will people stumble upon your articles in their search for the products and services you sell because of search engine indexing and be able to reach your website through the links in the articles but the article linking will drive search engine spiders to connect your niche with your website which means a better search engine rank over time. The more links there are out there pointing to your website, the more traffic you’ll see on your site. Because the articles are well written they will draw human readers and search engine spiders to both the articles and to your website.

Write to me through the contact page at danaprincewriting.com for a quotation. When I’m all finished with the submissions and your order has been paid for, I will provide you with your ten articles. You can then use them as you see fit which means you could:

-publish the articles on your website as content

-rewrite them to create new and fresh content for your site or other directory sites

-turn them into blog posts, a special report or use in your e-zine or e-book

-or whatever! They’re yours to do with what you please.

These articles are written specifically for your business and optimized for the search engines and several of my clients purchase a quarterly package just like this (or customized to suit their own needs) to help increase and maintain SEO positioning. My articles are used on clients’ websites as well as in marketing brochures and e-books or special reports. Feel free to browse a few client testimonials for information and feedback about my writing services.

I have a lot of blogs online. Some of my blogs are geared for other writers and some fall within my favourite niches but I wanted to create one for my customers and tie it to my writing services website. I hope to share helpful and useful information here for those who need online content and other writing services. Sometimes I’ll share SEO strategies and other times I will provide you with useful entrepreneurial information and resources. I hope to make this an interesting and valuable blog.

Thanks,

Dana