Web Content | SEO Writing

Are You Updating Your Business Blog Enough?

How Often Should You Post on a Business Blog?

A business blog can do a lot for search engine optimization and for engaging clients. In terms of marketing value for you business website, blogging might be the smartest thing you do.

Are you posting on your business blog often enough?

If you haven’t posted this month… or worse…this year, this is a bad thing and you’re missing out on the potential power of business blogging. You might not think you have the time or the resources to post daily but posting on a regular basis on your business blog does several things for you:

1. Blogging generates naturally keyword rich information pages that could lead readers to your site. Instead of leaving your website static, your blog allows you to keep main website pages the same but continually update the back end of your site. This is important for increasing search engine rankings for you as a static site could slide off the radar of search engines that would otherwise send you traffic.
2. Business blogging helps you establish your company as an expert in your subject matter. And blogs can go viral so a strategic blogging strategy could help you hit pay dirt.
3. Regular blogging re-engages your existing subscribers and helps you build a list of subscribers who could act when reading a new post. The more often your RSS feed has something new, the more people there are becoming aware of your brand and the more solidified your presence will be in the minds of your existing subscribers.
4. Blogging regularly continually helps you optimize your site and your brand for social media as it provides material that you can tweet, Facebook update, Digg, and do other social commerce activities with. You can also set up auto posting with your blog so that you can save time on social media optimization, too.
5. Blogs posted regularly tell search engines that your site has new content that needs to be crawled and indexed. That content could create new search engine rankings for you and it can also boost your existing rankings for highly coveted keyword phrases in your niche.
6. Regular blogging helps you build a relationship with customers and prospects. Blogs done right are interactive, informative, and helpful. You can use them to engage your customers, pre-sell them, repeat sell to existing customers,  etc.
7. New blog posts can keep old blog posts alive.  Utilizing a good intrasite linking strategy results in your continual on page linking to other areas of your website, giving you more mileage out of web content and blog posts you’ve already written.

Need help keeping your blog alive and getting it really working for you?

How often should you post on your business blog? As often as you can! Quantity is important but quality is even more important. Consider hiring a ghostblogger (hint: me!) that’s experienced with blogging and SEO writing to write keyword rich, informative, engaging content that will keep your blog fresh and help boost your marketing, search engine optimization, and social media optimization results.

photo: http://www.sxc.hu/browse.phtml?f=view&id=710597

Get More Mileage from Your Web Content Writing

Writing isn’t always easy. That’s one of the reasons so many website owners go to a professional web content writer for help. Whether you need content for blogs, for your website, for article marketing purposes, or for another reason, getting as much mileage out of it as possible is a good idea. Here are some tips to help you do that:

• Use snippets from a blog post for a social media update. Do you really love something you or your writer said in an article or blog? Use that quote for a social media update.  Use it on Twitter or Facebook, for example, and link back to your site or the place where the quote came from.
• Turn your blog into an e-book or special report. If you’re posting a lot about your industry on your blog or through a series of articles or email, maybe you could take that info and consolidate it into a special report or ebook. Using that book could help you increase your subscriber list or attract new customers. It could be a great value-add for existing customers to get a plethora of info in one place. Not sure how to turn your blog content into a useful e-book? Talk to a professional writer (hint: contact me) for help.
• Re-purpose some of your content for other uses. Sometimes you can use an idea or a small part of a piece of content to spark inspiration for a new piece. Consider writing a series of blog posts or do an email course, for example, on a topic rather than one long and comprehensive post. If you’ve got a great article that’s converting well, capitalise on that topic to enhance your success for your business, for affiliate marketing, and so on.
• Rewrite and submit somewhere else. If you’ve got the same piece of content in a hundred places it probably won’t do as much for you as 100 pieces of content in 100 places. It doesn’t hurt to do a bit of recycling here and there as long as you’ve got a multi-faceted approach. Unique content does provide value for your reputation as an authority in your niche, as content for your prospects, and for search engine fodder—-plenty of rich and strategic content = excellent SEO (search engine optimisation) results. Take a blog post and re-write it into a HubPage and then a Squidoo lens.  Write an article and tweak or spin it so that you can send to multiple article directories.  Don’t forget to write a great resource box to entice people back to your site. Consider using several different boxes with varied approaches.Need help? Talk to a writer specialised in article marketing.

A bit of content could go a long way. A lot of content could take you far! But if you are recycling some content, make sure it’s still a well-written piece.

Quantity can help but should never overshadow quality!

Regular web content both on and off the page will help you build a following, establish your company as a go-to source for information related to your niche, and will help you grow your online business.

How Easy is it to Get Your Company to Page One of Google Results?

SEO is a marathon, more than a race...

When businesses do online marketing, the common wish list item is to get top spot on Google for the most popular words and phrases in their industry and geographical area. But how possible is it to get indexed fast and just how do you do it? Further more, how can you be sure that if you do get to that coveted spot that you do a good job of converting the traffic into sales? It’s not an easy bunch of questions to answer.

Online success is more of a marathon than a race….

Google SEO Research

To get to the top spots on search engines you’ll need to know what your target audience is looking for. You’ll also need to know what your competitors are ranking for and then come up with a strategy to start to climb those ranks. It can take time, research, and effort. Without research, you won’t know what to strive for and won’t have a good indication whether or not it will work for you. You’ll want to learn about high ranking keyword phrases, about long tail SEO, about latent semantic indexing (LSI) and other facets of effective internet marketing.

Your Website Design and Web Copy

Your website needs to do more than tell people what you do and how to place an order. It also needs to be an online marketing and lead generation tool. It can bring you traffic, help you build your brand, and it can work as a vehicle to communicate with and build relationships with customers and prospects.  Your website has to rank well and it also has to provide customers and prospects with a great experience. It takes a multi-faceted ongoing marketing approach to make this happen.

Online Marketing Strategies

Online marketing strategies can help you get noticed, get rankings, get traffic, and make sales. Things such as: social marketing, content marketing, content distribution, and SEO copywriting can help. There’s a lot of competition out there (and if there isn’t right now and you have a profitable niche, there will be!) and investing in your marketing can pay a huge return on investment.

Ongoing Analysis

Once you’re getting traffic, making sales, and doing things that get you great Google SEO results, you’ll need to keep going. Measure your efforts, tweak for optimized results, and continually learn so you’ll continue to increase your success and grow your business. You’ll find a number of tools that will help you gauge where traffic is coming from and indications of how to improve your conversion rate.

If you’re not sure where to start, read up on search engine optimization. It’s not just important to learn how to get to page one but it’s also important to figure out how to STAY on page one. Relevancy and user experience are both of paramount importance. Consider joining webmaster and marketing forums to help you learn,  and consider working with someone who specializes in helping companies with their marketing (hint: Contact me).

Getting to the top of Google is important. It can take weeks or months of concentrated efforts to make it happen, depending on your level of competition. Getting there in the right places and optimizing your website so that the traffic will convert is even more important.  Working to maintain those rankings and then working to convert the traffic into customers is the key to success.  SEO isn’t evergreen so continually learn all you can about your market, web marketing, and how your customers are responding to your methods.  It can take a combination of content optimization, social marketing, on page and off page optimization, and other search engine marketing techniques to keep revenue flowing in. Happy Marketing! If you need help with your online marketing efforts, contact me and let’s chat.

(photo: datarec)