Guest Posting or Article Submissions?
More and more, in my SEO writing efforts, I’m hearing that guest posting once in a single location is much more powerful than posting multiple article submissions. The word on the street is that a valuable post on a relevant site will get better results than ten e-zine article postings.
There are varying schools of thought on different aspects of search engine optimization. What works for you might not be just a matter of where you are posting articles but in my opinion has a lot to do with things like:
-How competitive your niche is
-How much LSI you use in your articles
-How frequently your website gets updated
In my opinion, share the wealth. Do some guest posting, submit to some of the high PR article directories and do a little bit of some social bookmarking, too. Have a writer do up a press release for you when something interesting is happening in your business and treat your SEO as an ongoing effort. Update your site regularly, have a business blog and get out there and network as well.
Once you hit the elusive top spot in Google, MSN, Yahoo and Altavista it’s only a temporary state of bliss for you because someone somewhere is working their fanny off to dethrone you.
Cheers,
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Dana Prince writes, blogs, does press releases and SEO copy for clients with web content needs on a global basis.
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Press Releases : They Can Help You Sell Your Product Like Hotcakes
Do you need press releases? How much syndication is enough?
I wrote this article for an internet marketer client and friend who doesn’t mind if I share his work on my own blogs. I thought this article would fit well here.
When you try to make money online, you need to get the word out about what you’re doing so people will be interested in visiting your website. Many people do this through press release distribution. Companies like PRWEB can help you mass distribute your news.
What is a press release?
A press release tells the media about your news and gives them an opportunity to publish your piece. If there’s something exciting going on in your business, this is a great way to spread some buzz.
How do you write a press release?
First, it’s a good idea to make sure you have something that’s actually newsworthy. What might be newsworthy? A new website, a new product, a staff change, a promotion, you get the idea.
Second, unless you’re a great copywriter you’ll probably want to hire a writer or press release service to do the writing for you. If you are a decent writer, you can find some templates to use to help you with your press release.
Then, you need to get organized and make a plan for where and how you’ll distribute it. There are free and paid options which we’ll explore here.
The anatomy of a press release
A basic press release is a news item. It follows the typical news format which answers the classic newspaper questions, “Who, What, Where, When, Why?” Generally, a press release starts off with an eye-catching heading and the first few sentences of the press release are what will create interest. If you don’t capture your audience in the first paragraph, chances are they’ll move on to something else before even reading the rest.
At the end of the news bit, you have an opportunity to list where people should go for more information and this answer is your website.
How will press releases help my online business?
The success of the press release is two fold. First, people that read it could visit your site and buy something. Secondly and perhaps just as importantly, the search engines will read that there are articles on trusted sources out there pointing to your website and this, my virtual friend, will help you with your search engine rankings which is what you want more than anything online because that’s the key to getting customers.
Ranking well for target keywords will get you not only search engine visibility but will get you traffic that consists of people interested in what you’re talking about. Now, your website copy needs to speak well so that you can convert visitors into customers.
Press releases are something you can often submit to free services that will syndicate for you but this is not full utilization of the press release. If you pay for a service like PRWEB, you could increase your reach and find that many more sources will display your article, which can result in an incredible viral marketing campaign. You could end up in places like Yahoo! News, Google News and more and receive visitors already convinced that you are an authority in your niche based on how well your press release reads.
To learn more about PRWEB and find out how it can help you maximize your press releases for great online exposure, visit TheWebReviewer and learn about PRWEB.
To get a quote on professional freelance writing services, contact me.
SEO Trends: Utilising LSI and The Long Tail
Should you follow every SEO trend and fad in the internet marketing world? It would be difficult to keep up! Should you keep up to date on the latest news and trends? Absolutely! Google changes the rules all the time and being in on the ground floor of something new can often get you some great results. When you keep the SEO trends in mind when doing your article writing or web copy, it will work in your favour.
Pioneers in article submissions, bum marketing, Craigslist ads and social bookmarking made a great deal of money before things flooded out, didn’t they?
Today’s post is about SEO buzzwords LSI (latent semantic indexing) and The Long Tail. By taking these approaches in your web content and articles, you have the ability to not only capture a wider audience but also to better poise yourself for any changes that make come in SEO rules.
Content is important and much more important than keyword density. No matter what SEO rules and tidbits come about, content needs to always be king—no matter what!
If your density is too high you’ll turn off the human viewers and probably the search engine spiders too. When you approach search engine optimization it’s very smart to use a multi-level approach. Here are a few tips:
- Go for The Long Tail. Instead of targeting one word, target several in your articles and web content. Think about what you would search for if you were a customer wanting your goods. City names and the brands you carry can help you get more targeted traffic.
- After your articles are written, look at what the related words are in the articles as well. The more dense the subject matter, the better the chances of a website for making it through potential Google rule changes. LSI might mean that you optimize more than once in your editing process to sprinkle in extra related words. Use the Googe tilde operator (~) in your searches and find some synonyms.
- Optimize regularly. Keep updated on trends and look at what might and might not be working for your website. Don’t trash your old content, archive it.
Most importantly, gear your online content to your target audience! Regardless of how much the search engines love you, you want your target audience to do something once they get to your website. The search engines get them there, your copy keeps them there long enough to buy something!
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If you want help with your copy and seo articles, contact me for help.
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Article Writing Secrets: Where should You Put Your Keywords?
When you write keyword articles, they can do a lot for your business and SEO. Use them on your website, submit to article directories, write blogs with them and offer them up for syndication so that you increase your inbound links to your website.
When you write keyword articles it’s important to choose the right words and the right keyword placement. Too many of the same words and you’ll be considered as spam by search engines and readers. Not enough density of targeted words and phrases and the search engines won’t take any notice. By placing the keywords in specific areas of your documents and choosing the right words without overdoing it you can get the best results out of your article writing efforts. Where should you use your keywords and how much is too much?
SEO Tactics in Article Writing
The search engine spiders will look at the beginning of your article, the end of your article and at things like titles and sub headings for relevancy. It’ll also look throughout your document to see if related words to your niche are present. When you write, think about the first few sentences and the last few sentences. It’s also worthwhile to realize that the length is important as well. Most experts say that you need at least 250 words and you probably shouldn’t go any longer than 600 words unless you don’t want search engines to take notice of the document past that point. Placing related words and phrases about every one hundred words or so throughout the document is also a good idea and it’s also wise to break up your phrases with prepositions, by changing the order of the words, breaking up with punctuation and a few other techniques.
If you’re selling computers you don’t just want to target the word computer in your articles. That’s going to be too competitive a word to target. You do need to be sure you use the word in your article because it’s relevant but you might want to narrow down to a city, a type of computer and a niche audience such as those looking for discount computers. For example if you sell discount laptops in Toronto you might get the right traffic and search engine optimization when writing an article about how to get a discount laptop computer in the city of Toronto. The right people and the search engines will both take notice when you choose long tail keywords and find the right blend of relevancy, phrasing and placement in your articles.
Need article writing services? Dana Prince Writing can write and submit high quality SEO optimized articles for you.
Need help finding profitable keywords
Article Writing Secrets: Knowing Your Target Audience
When I write articles for my clients I need to know who the audience is going to be. Article writing really does require more than just some keyword optimized paragraphs submitted to as many sites as possible. When I write for a client I should know whenever possible where the article is being placed so I know what the surroundings will be as well as who might be reading the articles. These important details can help me do my best work possible.
What Kind of article is needed?
It’s important for clients to talk to me about what they’re using my articles for so I know how to approach the project. Article directory pieces will have to have a really broad appeal and entice the reader and the search engines. These types of articles needn’t have as much depth as something on a client’s website but the will need to be keyword optimized along with being interesting to maximize syndication possibilities as well as search engine indexing for targeted key words. The more readable the article is to humans the better the click through rate will be as well as the rate of syndication. The more readable the article is to search engine spiders, the more exposure the article will get which means more readers will be shown the article in relation to the optimized words and phrases.
What is the purpose of the article?
Articles put directly on a client’s website might not have to be as generic and can speak more to the client’s abilities. Sales letters need to not only identify a purpose for buying something but need to address potential objections and answer nearly every question that the reader might have. If I want them to buy something, click something or pass on the word about something I need to take approach when I write.
As a freelance writer it’s my job to write client’s articles in such a way that I am able to effectively reach their desired audience. When I look at a project I consider the audience when I outline and plan my articles. Not only am I looking for what primary, secondary and tertiary keywords to use but I’m looking at the short teaser or meta descrption and I’m looking at latent semantic indexing and I’m looking at the article from the eyes of potential readers. The title has to be catchy. The articles have to have a decent keyword density, the sub headings and the amount of detail I want to reveal. The flow has to be quick and crisp so the reader can almost scan the article within a few minutes and see enough words to make them either want to read or make them want to click surrounding advertising and links.
Article writing secrets
Article writing secrets aren’t rocket science but they are an art that comes with seeing how search engines and readers react. Whether you write your own articles or are looking to hire a writer to write them for you do consider who is going to be reading your articles and who you would want to read them.
Are You Paying Enough Attention To Your Meta Descriptions?
The meta description is a key element of successful web based copywriting and online article writing. Writing the meta description is something many people fail at with their articles. The meta description can make or break you on the search engine results page. You want Google to love it and you want it to be irresistible to your human target audience as well.
The meta description or summary is the two sentences that show up in the search engine when your page gets indexed. This is what people see in Google, Yahoo or MSN that they scroll through. When they Google something, unless they click “I’m feeling lucky”, they’re presented with ten results. Those first ten to twenty results are where you want to be listed.
What makes a great meta tag?
When I write meta descriptions, I write as many keywords in as possible and I make sure it makes sense. When I have a client striving for top spot on Google, I often search their keywords and look at their competition on page one. I look at what might have helped them get to page one with primary keywords and Long Tail keywords and I also look for human readability so that people and search engines will like them. My quest is to write a better description than the top ten results! That way, even if my client makes it to spot #10, they have a good chance of being clicked on.
One of my article writing secrets:
When I write for clients that don’t ask me to write meta descriptions for them and even otherwise, I try to treat my first two sentences of each article as the meta description!
What Kind of Article Writing Do I Need For My Online Business?
Looking at SEO and articles? Different article writing can help your business in many different ways and can be used for different purposes. Some articles serve many purposes for you and the more content you have out there in cyberspace, the more success you can have in online business. You may want some of the following or you might have your own idea of what your business needs are.
SEO articles are used for article directories and placed online. SEO articles often have a few to several of your targeted keywords in them but they don’t talk specifically about your company. They provide information to an interested user and a section where the viewer can click to learn more. This will include a link to your website and can do two things for you. It can bring visitors to your website and it can also increase your search engine rankings because it creates links pointing to your website with relevant content that applies to your business. These articles generally are not sales pitches but can pique interest enough to get you some visitors and even if they don’t, they work for you out in cyberspace to create more links to your website which translates to better rankings.
Content articles generally live on your website and talk specifically about you as a company and / or the products you sell. They are often informational articles that exist on your website that tell people more about what you do or more about your products. If you have a health site for instance that sells a specific health product, you might have several of these content articles on your site that talk about various aspects of your product. These provide content for your website which can help not only your search engine traffic but can help you as part of your efforts to keep people on your website longer. If your information provides value to them, there’s a great chance they’ll buy from you and be back for more.
Some articles have a bit of a blend to be used as both an seo article and a content article. They talk about your products and / or services without generally talking about you. These articles are general overviews in terms of content but multifunctional. They can be placed on your website and in directories but often provide general overviews without explicit detail.
These articles are used to persuade people to buy your products. Many websites use a long sales article as their landing page. The sales article will provide your users with a sales pitch, talk extensively about how your product or service can benefit them and it will often be filled with testimonials, answers to objections and a call to action at the end.
Press releases are very basic but very effective. They announce something to the world in a way that follows newspaper articles with:
Who, what, where, when, why and interview type questions and answers. Press releases can be very effective for SEO and for getting interest in a big announcement.
This is not an exhaustive list of types of copy and content that you can use online to help you but is a great start in terms of types of articles you can have written to help your business grow. Whether you choose one of these approaches or a multi-level approach with several types of articles, getting familiar with SEO strategies and working continuously to not only get higher rankings but to keep them is an important online business strategy.
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I’m Dana Prince, a professional article writer. I focus in many areas in my freelance writing career but spend quite a vast amount of my time focused on article writing for clients and SEO companies.
Can Blogging Help Your E-Business?
Many corporate websites for companies large and small today have a blog attached to their website. A blog is a fantastic tool for doing multiple things. It can drive traffic, get you more customers, increase customer satisfaction and improve your SEO rankings.
First, it helps you communicate with your customer. If you have a voice, you don’t appear to be a nameless and faceless corporate entity. Customers like dealing with people and a blog helps your customer feel like they are buying from a real person. It gives you a chance to share information and news with your customers. It’s a great vehicle to drive information to your client base without pushing information at them too aggressively. They choose to read your blog and choose to find out about your company. They can also choose to comment and they can help spread the word. Blogs get syndicated and people do social bookmarking with them as well. Your blog is ideal for viral marketing!
SEO and the Corporate Blog
A blog does great things for your SEO (search engine optimization). Search engines such as Google, Yahoo and Altavista love blogs and will often index them faster than websites. Linking a blog to your website can increase the number of links out there and increase your website relevancy in your niche which can doubly impact your PR. How? It can impact your public relations and your page rank!
Your blog should be optimized for your keywords just as much as your website is in order to attract the right audience. Blog posts should give value to readers and encourage participation. You can also use your corporate blog to announce contests, special discounts and to get feedback from your customer base.
How do you manage your business blog the right way?
If you don’t know that you can keep the content fresh and write it in a way that will bring you the right traffic and get you the right SEO value, hire a professional blogger. A professional blogger can work closely with you to ensure that your blog provides maximum benefits to your business.
Dana Prince is a professional freelance writer and blogger. Visit www.Danaprincewriting.com to inquire about professional writing and blogging services.
Extensive Article Writing On One Topic
Some people both in and outside the content business shudder when I talk about having to write large batches of articles about the same subject, especially if it’s an obscure or narrow niche topic. Many clients of mine come to me for large batches of articles about the same subject because they need unique content and that’s one of my specialties. I once had to write twenty-four unique articles about synthetic industrial rubber in a span of a few days. Another time I wrote fifty articles about Spyware in a few days. Once I wrote 700 short articles in a month about online learning. Last month I wrote 53 articles about Florida real estate investing. You’d better believe it was very tricky to not write the same thing over and over!
As a business, when you want to increase your inbound links , improve organic SEO, or build awareness of your products online, article writing is a fabulous idea. You can use the articles on your site and sprinkle them throughout cyberspace to help increase your site’s visibility and traffic levels. The idea of writing multiple articles on the same subject can be daunting though and this is where an article writer can come in handy.
How do I write so many unique articles on one topic?
Writing many articles on one topic is sometimes easy and sometimes it’s not a simple task. Depending on the subject matter and the type of articles and goals my client has I might take several approaches. When a batch is really large, sometimes I split it into several smaller batches so I can concentrate on multiple ideas. Breaking a topic down into ideas can help. Keyword research can also help tremendously. Sometimes you can figure out just what to write about on a topic by finding out what others are searching for. Look at what the top Google results are about too! Sometimes, clients have several different keywords and that’s a great way to differentiate articles. You can also write several articles with the same idea but with different words. Some of my other approaches are my own secret golden formula and the ability to get creative and use a thesaurus comes in handy in my line of work. I do also sometimes split batches among several writers as well so that the articles can be truly unique. When you get stale on a subject you can be surprised at what someone else can come up with!
I often take a batch of keywords or a list and start by extensive researching and then some brainstorming. Fairly quickly it can be evident what approach and ideas might work and be interesting or entertaining. I know that when I write a large batch (or even a small batch) of articles, I need to accommodate two tasks.
-First, I need to make the articles readable and interesting.
-Second, I need to make them attractive to search engine spiders.
I do keyword research and take a Long Tail approach and very often you’ll find that when you look closer at articles I write for you that a single article is really optimized for more than one keyword. I’m hoping to give you value and increase your results by making the article more likely to be indexed multiple ways. More relevant keywords equals more relevance on a subject according to users and to search engines.
Spinning Articles
At times I have to spin articles a little. This might mean repositioning a few paragraphs and then rewording them. This can create a whole new article about the same subject but one that wouldn’t be discovered by a duplicate content filter. While we don’t want to regurgitate the same content over and over, when you are submitting to multiple article directories you might want to use this approach at least minimally to get more mileage out of your articles.
When you need to reach a wide audience by way of several article directories, re-titling, writing unique meta descriptions and spinning the article content can work to your advantage. The most important thing about articles for your company is that you have unique and varied content in the article writing that accomplishes the task of piquing the interest of the reader as well as meeting the needs of search engines.
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Dana Prince is the lead writer and owner of Dana Prince Writing Services.
