If you’re selling affiliate products, have an online store, or are promoting your own product, article marketing is something you need to be doing. It can really hit the mark for you in terms of providing multiple benefits with one action.
Get Two-Legged AND Eight-Legged Visitors
Article marketing drives both two-legged (people) and eight-legged (search engine spider) traffic to your site. You want both types of traffic for optimum results! An experienced web content writer that is well versed in article marketing can do this for you to increase your chances of success.
What is article marketing?
Article marketing involves writing articles that pre-sell a product. They are posted online in order to drive traffic to websites. These articles can do a lot for an online entrepreneur because they drive people and search engines to your site. They increase your rankings so customers can find you and they can increase your backlinks and therefore your page rank which improves your standings in the search engines. Article marketing can be done for free so it’s a low-cost but high yield online marketing method. Experienced Ezine writers are in demand because of the benefit they can bring to your business.
Doing this yourself can take up a lot of cycles. That’s why you may be considering hiring an article marketing writer to do it for you. Someone well versed in linking strategies, keyword research, SEO writing, and knowing how to get articles approved through some of the strict editorial guidelines of some of the best article marketing sites will save you time and increase your results.
Article marketing can be done in a way that pre-sells the reader and leaves them wanting more information. That will result in your links being clicked so that visitors arrive on your landing page already partially sold. Then your sales copy can bring them in. You can build your online reputation through high quality articles and some articles will go viral through social marketing networks and by being re-published on other websites. Altogether, this can be a great way to increase your exposure and bring you qualified traffic.Even if no one clicks your links, the articles still work for you as the anchored keywords improve your rankings in the SERPs and because articles are available for syndication, others will publish them and credit you as the author while leaving your links in tact. Every link pointing to your website will improve your online traffic levels and search engine indexings.
Organic SEO — Yes, Organic IS Best
Some online entrepreneurs submit daily articles in lieu of search engine marketing campaigns that involve high PPC campaign fees because the organic search engine results have far greater benefits at much lower costs. Organic search engine results can be increased through article marketing and you know yourself — if you see something in spot one on Google, Yahoo, or Bing, you’re much more likely to click that link than the sponsored ad across the top or in the sidebar. Your customers and prospects react the same way.
In addition to knowing how to write for search engines, your article writer knows how to write a byline for you that gets results. The right combination of keywords and call to action will bring people AND search engines to your website and increase your chances of success.
Dana Prince Writing Solutions offers writing and web marketing services that help clients achieve online success. If you are interested in an article marketing campaign writer that can bring you great results, contact Dana today for a quote. Dana has a platinum Ezinearticles account (check the sidebar for samples) and accounts on several prominent article directories and can write either under her account or yours.