Using Twitter in Your Online Business

Twitter is for more than celebrities and teens looking to text what they’ve had for breakfast. It’s a powerful social marketing tool.  Have a look at Chris Brogan’s list of 50 Twitter business ideas and open yourself an account. You can ‘tweet’ about your latest product, about a promotion, to ask customers (and potential customers) for feedback, and more.  Some companies talk about what they’re doing to be better corporate citizens, answer queries, post links to their latest reports, and link Twitter in to their blog so that they can tweet whenever they post a new blog entry.

Twitter is emerging as one of the most valuable free online internet marketing tools out there. You can interact with a vast audience of peers and potential customers and help your business and your search engine optimization efforts grow.

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Need help marketing with Twitter or are you looking to hire a freelance writer?  Talk to me! Follow me at: http://twitter.com/danaprince


SEO Writing Tips – The Power of A Guest Blog Post

If you’re looking to increase your search engine optimization power, submitting guest blog posts or doing article writing for other sites can do several things for you.

Blog Traffic

Writing great articles for other sites in your niche can get you seen on another blog that has regular subscribers.  Those subscribers may find your post charming/interesting/helpful enough that they’ll consider visiting your blog /site and maybe doing some social bookmarking for you.

Google Relevancy

If you’ve chosen a relevant (to your niche) blog to guest post on, you are increasing your Google relevancy when you point to your site from that blog. Google’s search engine spiders take a lot into account when deciding how relevant to your niche you are and having links pointing to and from relevant sites is a great strategy for your website.

When you choose a keyword phrase you’re interested in ranking well for as your anchor text, that’s even more power for you.

Reputation Building

The more your name is out there related to your niche, the more believable as an expert you become. When people think about buying from you, they may Google your name and by finding your articles featured on many respected websites, you’re building your brand and reputation. Guest posts can be a great marketing strategy.

How do you find guest post spots?

If you look for well-ranked sites in your niche, chances are that the site owner will consider posting a guest post for you. Some request a link back from your site in return or will want to do a guest post on your site as well but many are just happy to have fresh content on their site with no strings attached (except, of course, that they’ll want a great article written so give it your best shot!).  Many site owners will accept your article for consideration if you simply write to them to ask.

In terms of SEO, brand recognition, reputation management, and social networking, a guest post really can do wonders for you.

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I’m Dana Prince and I’m an  SEO writer and web marketing consultant that can help you increase your online success. Looking for writing services for hire? Contact me through this blog’s sidebar.

Three Essentials In Online Article Writing

There are a lot of important aspects of article writing for your online business. Learn here about three vital- to- your-success things you should consider when writing website content:

  1. Hot headlines
  2. A compelling first paragraph
  3. Piquing curiosity

The Headline

The headline you write can attract search engines who will crawl your site and send you traffic and those people it brings can become your customers. That headline needs to tell people why they should read what you have to say.

A person surfing the web has a lot of choices to make when they land on a search engine results page. You need your headline to be the most compelling thing they find. You’re going to be competing with sponsored ads and other websites vying for the same traffic you are striving to reach so that headline has to grab that reader and subliminally say, “Click me!”

The First Paragraph

Most website surfers have A.D.D (attention deficit disorder) because they know the Internet offers them an endless web of things to see and do. So, if you don’t pique someone’s interest and then grab then before the end of the first paragraph on your page, they’re either going to barely skim the rest of your content or they’ll leave the page.  The first paragraph has to tell them why they should read the whole page, right to the end.

Curiosity

Don’t give so much away in your website article that the user is left satiated. If so, will they need to learn more? Will they need to click an ad on the page, or a box that says “Buy Now!”? Not likely. You need to write with a great combination of valuable information so that you appear to be an authority on a subject but only with just enough information so that you’ve left people salivating and wanting to know more. That way, they’ll click your link, subscribe to your mailing list, or they’ll buy your information product.

Need help crafting content that does all these things?  I’m your girl! I’m Dana Prince, a Canadian website content writer who has been crafting content that sizzles for cherished clients since 2006.