Guest Posting or Article Submissions?

More and more, in my SEO writing efforts, I’m hearing that guest posting once in a single location is much more powerful than posting multiple article submissions. The word on the street is that a valuable post on a relevant site will get better results than ten e-zine article postings.

There are varying schools of thought on different aspects of search engine optimization. What works for you might not be just a matter of where you are posting articles but in my opinion has a lot to do with things like:

-How competitive your niche is

-How much LSI you use in your articles

-How frequently your website gets updated

In my opinion, share the wealth. Do some guest posting, submit to some of the high PR article directories and do a little bit of some social bookmarking, too. Have a writer do up a press release for you when something interesting is happening in your business and treat your SEO as an ongoing effort. Update your site regularly, have a business blog and get out there and network as well.
Once you hit the elusive top spot in Google, MSN, Yahoo and Altavista it’s only a temporary state of bliss for you because someone somewhere is working their fanny off to dethrone you.

Cheers,

Dana Prince, Freelance Writer

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Dana Prince writes, blogs, does press releases and SEO copy for clients with web content needs on a global basis.

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Should you follow every SEO trend and fad in the internet marketing world? It would be difficult to keep up! Should you keep up to date on the latest news and trends? Absolutely! Google changes the rules all the time and being in on the ground floor of something new can often get you some great results. When you keep the SEO trends in mind when doing your article writing or web copy, it will work in your favour.

Pioneers in article submissions, bum marketing, Craigslist ads and social bookmarking made a great deal of money before things flooded out, didn’t they?

Today’s post is about SEO buzzwords LSI (latent semantic indexing) and The Long Tail. By taking these approaches in your web content and articles, you have the ability to not only capture a wider audience but also to better poise yourself for any changes that make come in SEO rules.

Content is important and much more important than keyword density. No matter what SEO rules and tidbits come about, content needs to always be king—no matter what!

If your density is too high you’ll turn off the human viewers and probably the search engine spiders too. When you approach search engine optimization it’s very smart to use a multi-level approach. Here are a few tips:

• Go for The Long Tail. Instead of targeting one word, target several in your articles and web content. Think about what you would search for if you were a customer wanting your goods. City names and the brands you carry can help you get more targeted traffic.
• After your articles are written, look at what the related words are in the articles as well. The more dense the subject matter, the better the chances of a website for making it through potential Google rule changes. LSI might mean that you optimize more than once in your editing process to sprinkle in extra related words. Use the Googe tilde operator (~) in your searches and find some synonyms.
• Optimize regularly. Keep updated on trends and look at what might and might not be working for your website. Don’t trash your old content, archive it.

Most importantly, gear your online content to your target audience! Regardless of how much the search engines love you, you want your target audience to do something once they get to your website. The search engines get them there, your copy keeps them there long enough to buy something!

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If you want help with your copy and seo articles, contact me for help.

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