Web Content | SEO Writing

How Often Should I Update My Business Blog?

Prolific Business Blogging Pays Off!

If you’re writing blog entries for SEO and business development purposes, good for you. Blog posting can continually send you a stream of new visitors (that could become customers) and is one of the best search engine optimisation strategies going. But, are you updating your business blog often enough? The more often you update your business blog the better.

This might sound a bit complex to achieve, especially when you need to not only run your business but provide blog posts that are really effective. If you’ve got to be interesting and engaging in every single post, you might not have the cycles to post very often.

It’s not just about content…

It can be challenging. Beyond producing interesting web content, you also need to meet SEO writing needs and produce blog content that appeals to visitors as well — with the right blend of keyword density, keyword proximity, LSI writing (latent semantic indexing), and effective copywriting techniques. How can you achieve this often enough?

Buy business blogging services.

Hire a blogger . You can hire a ghostblogger to manage this for you. A good blogger understands the elements of a highly effective blog post and will work to understand the needs of your audience. The blogger can write according to your suggestions or can run with your blog management entirely. The results can bring you a great deal of traffic and authority in your industry and can free up your cycles so that you have the ability to run your business and effectively manage the new leads coming your way.

Worried about costs of blogging services? Think of it this way…You pay for the blog post once but it can pay YOU many times. It can have a great ROI!

Blogging Benefits

Whether you update your blog daily or update it weekly, the more often you publish useful content on your site, the more success you’ll have with:

• Organic SEO – Each new page on your site will have the potential to generate traffic and new SERP indexing, particularly if your blogger writes for SEO.
• Customer relationship management – Existing customers will subscribe to your blog and be regularly reminded of your value proposition and why they choose to do business with you.
• Social media optimisation – Blog posts provide excellent material for social media updates and social media updates will help you gather new followers and can provide even more SEO value for your site.
• Lead generation – New readers can become new customers.

If you’re ready to increase your success, do more blog posting. If you need help, contact Dana Prince for a quote. I’m a web content writer and blogger who has been helping my clients succeed online since 2006.

Website Content Unlocks the Door to Success for Your Website

Great Web Content can help you succeed

It’s not easy to compete online for consumers’ attention. People have a short attention span online (I like to call it online ADHD) and they’re picky. That’s why good content for your website is so important. It needs to do many things:

• SEO. Content needs to get your website listed on search engine results pages
• Pique interest. It has to convince people browsing the SERPs to click
• Grab! It has to grab their attention when they land on your page
• Drive results. What people find on your page needs to compel them to act.

SEO:

Website content helps you optimize for search engines and can help you save money on marketing. The right search engine optimization elements will result in your getting listed under search terms that your target audience is searching for. Organic SEO results equate to the best way to attract consumers to your website.

Getting found is the first step.

Meta Data:

There are usually at least 10 (or more when you count sponsored ads) results on the first page of each search someone performs. It’s not enough to simply be listed first. You’ve got a few lines of text on those search engine results pages to convince people to click your link. Content counts in meta data.

Getting a click is the second step.

Make Sure they Don’t Bounce!

When you look at your web traffic reports, what’s your bounce rate? The bounce equals the percentage of people that leave the same page they’ve entered on. A high bounce rate signifies not meeting the needs of the visitor.

So, you got the visitor to your page. Something made them click. But when they got to your website, something went awry and didn’t ‘click’. What happened?

Your content didn’t deliver.

It’s not easy to meet the needs of the search engines and the reader. It takes a delicate approach to accomplish all of the above things.

People have choices. They exercise their right to choose suppliers and the content you publish can help you demonstrate your expertise.

Web content quality matters. Google continually tweaks their algorithms so that they deliver quality results to their customers.  Ways to game the system with content are going the way of the Dodo.

Content trends are indicative of the fact that web content matters more than ever.

Content marketing trends include:

• ebooks
• whitepapers
• Infographics

These trends illustrate the fact that readers want to be informed buyers. Websites who use quality website content to inform their readers have a greater chance of capturing more customers.

Web Content Tips:

• Write informative web content. Make quality a higher priority than SEO.
• Listen to your readers’ actions. Analyse traffic reports and user behaviour to help you produce more content.
• Publish regularly. Websites that publish continuously, such as with business blog posts, get more leads, have better search engine rankings, and build relationships with their customers. Relationship building can equate to authority in your niche, brand loyalty, and word of mouth marketing success.

Need help creating web content that will help you succeed? Contact me. I’m a website content writer with more than 6 years of online marketing experience.

Buy Business Blogging Services

photo: Stock Xchng - Svilen001

If you want to beat the Google Panda blues and you want to take advantage of all that SEO writing can do for your website, you should buy business blogging services. If you don’t have time to write blogs regularly for your business, hire me to do it for you. Contact me for a quote on how much it is for regular business blogging.

Business blogging costs shouldn’t be seen as an expense. The investment you make in business blogging can have substantial ROI. Blogging services can have very positive effects on your website traffic levels  and on your overall customer relationships and presence in your industry. Read on to learn why.

Karate Chop that Google Panda

Google wants the quality to rise, like cream, to the top. Some website owners think SEO is about manipulating things so that their site bypasses others’ sites. Google continually tweaks their algorithms so that they can continually weed out the results that aren’t relevant to surfers. Quality business blogging is a good way to satisfy Google and satisfy readers. Think quality and value for the readers first and then search engine optimization second and you’ll have a better chance of reaching your goals and of not being penalized as a spammer or black hatter. Search engines will continually sweep for quality with more Panda-like updates in the future.

SEO Writing

Blogging is a great way to approach SEO writing for several reasons:

• You will have opportunities to naturally weave targeted keyword phrases into your website pages. Each new post you publish gives you a chance to rank for something new and / or to rank better and solidify your presence on something that you already rank for.
• Google indexes web pages, not websites. Each new post you publish could bring in new traffic.
• The more often you publish on your site, the more current and relevant that search engines will see your site as.
• The structure of a blog post offers great opportunities for optimized pages with tags for photos, topic tags, categories, inbound linking, outbound linking, authority linking…the list goes on and on!
• Blog posts make great social media fodder. Your new post gives you something to share with Twitter and Facebook followers, for instance. You can also get people linking and re-tweeting your links (driving more traffic and increased rankings your way). When a blog post goes viral, it can bring you great traffic results in the form of traffic and link building.
• People who subscribe to your blog will receive every new post. Ongoing publishing will nurture relationships with and solidify your presence to those subscribers.
• Comment sections on blog posts provide great opportunities for SEO, authority building, and for customer relationship building.

The Value of Blogging Shouldn’t be Underestimated

The more you blog for your business, the more of a following you will get. Customers and interested potential customers could bookmark your blog. People will be driven to your site via multiple methods, including:

• search engine results pages
• social media mentions
• through links on other sites
• RSS feeds
• and so on..

By blogging regularly, you’ll increase your marketing reach significantly. Your SEO strategy should be fluid, not stagnant and blogging is a great low cost way to continually build rapport with people, boost traffic levels, and enhance your online reputation. Adding a blog to your existing site and posting on it at least weekly could be a low cost and high yield way to optimize for search engines and continually build authority and valuable business relationships. The blog post you place on your site today could bring you new traffic and convert readers into customers for years to come. This makes blogging a great investment in your future success.

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Contact me for a blogging quote.

I’ve been blogging since early 2006 and have blogged for small businesses, internet marketers, and search engine optimization companies as well as on over a dozen monetized niche blogs of my own. I have a solid understanding of how to blog effectively. I’d love to talk blogging strategies with you. I write for search engines and for readers and although you’ll pay me once for each blog post I write for you, those blog posts will pay you dividends on an ongoing basis when people and search engines continually find those blog postings. I hope to talk to you. http://www.danaprincewriting.com/contact.html