Web Content | SEO Writing

What is SEO Writing?

Website Owners Need an SEO Writing Action Plan

If you want to get found online on Google, Yahoo!, and Bing and you don’t want to pay exorbitant Pay Per Click fees , you need to be indexed organically by search engines. SEO writing can help with that.  There are a number of ways that the content for your website can be written to enhance your rankings and boost your sales. This can save you money on online advertising and it’s proven that organic search engine results do bring better conversion rates than paid advertising.  Hiring an SEO writer can help you get great content that gets you noticed by search engines and that helps you sell to  site visitors.

Keyword Optimization

Search engines index individual pages and if the right words are strategically peppered within your pages, this could help search engines notice your site. This results in traffic and getting noticed by people looking for those words.  For that reason, website owners should strategically choose a handful of phrases that they want to rank for initially and then as time goes on, continually analyze for future strategizing and expansion.

A qualified SEO writer can help you rank for desired keywords in several ways, including:

• Optimizing your existing web page content (on each page) for those words
• Writing new content for your site based on particular keyword phrases
• Doing off page optimization activities that can increase your website’s popularity, begin the selling process, and drive search engines AND people to visit your website.
• and more…

The more regularly you produce SEO content for your site, the more organic traffic the search engines will send you. A regular SEO writing strategy (that you visit occasionally to tweak and adjust) can do great things for building online content that drives results.

A writer specialised in SEO writing should do more than stuff web content with keyword phrases.   Search engines see through that futile attempt and it does even more negative things for the people that actually read the content. Keyword optimized content writing needs to accomplish two things:

1. Get the page recognised by Google as relevant to that topic
2. Pique the interest of the reader and / or compel the reader to buy

SEO writing requires a delicate balance of keyword optimization and sales writing that not everyone can achieve.  Having one (either one) without the other won’t bring you results.  Great optimization in search engines can bring you traffic but if the words on the page don’t compel the reader to take action, it doesn’t matter how much traffic you get.  Great sales copy without keyword optimization will mean that most people won’t be able to find you. If you’re looking at your website analytics and scratching your head either about high traffic with low conversions or high conversions but low traffic, an SEO writing action plan can help you improve SEO and conversion:

SEO Writing Action Plan Ideas:

• Look at your website (page by page) to look for any obvious issues of why you’re not g:etting traffic or why you’re not getting conversions. Compare the page against traffic results
• Look at your website analytics reports to see which keywords might be good targets
• Look into your niche and assess your competition so you can choose the right keywords to target
• Work harder to write for your prospective target audience
• Promote all new SEO content through social media

Need help with SEO writing? Feel free to contact me for an SEO writing quote. Ive been helping online businesses achieve success for over 6 years.

Dana Prince Writing Services Update Q3 2009 – I Love This Career

Being a writer-for-hire and internet marketing consultant is an interesting and rewarding career for me. I’ve been doing this since early 2006 and love what I do.

I get to help many different clients reach their goals and enhance my own knowledge while I do it. Some of my clients are very established and know precisely what they need from me. Some of my writing and marketing clients need my help and expertise to help them increase their: knowledge, visibility, brand, profitability. I thrive on learning new things and testing the waters with the search engines and prospects.Every writing and web marketing project I work on teaches me something valuable.

Here are some of my recent writing and marketing projects:

-ebook ghostwriting on pregnancy. I created a book and special report to be sold on ClickBank

-ebook projects on Internet Marketing, and Social Marketing.

-ghostblogging for a relationship blog, a wealth creation blog, a skincare blog, a product review blog, NLP/hypnosis blogger project, a few internet marketing blogs, and blogging for my own dozen (or so) blogs

-writing for an internet marketing mentoring site

-SEO articles on various topics, including: marketing, work at home,business, SEO

-magazine articles on business management and non-profit organisations

-press releases for carpet cleaning and wedding favours companies

-copyediting for a web hosting site

-health and wellness writing

-writing syndicated articles about business intelligence , supply chain management, internet marketing, business consulting, VOIP, IT services, finance

-hubpages writing and Squidoo lens creation on car insurance for a large SEO writing project

-special report writing on weight loss

-newsletters for a software company

-copywriting for a new health website directory

-SMO (social media optimisation) work for several clients

As you can see, my clients rely on me for a wide array of interesting projects.  I also have a small writing team that does my overflow and works on regular client projects as well. I thrive on new subjects and projects and enjoy being able to use my niche expertise on several favourite topics to help clients as well.  If you’re looking for an SEO article writer, ezinearticle writer, ghostblogger, or web marketing consultant, feel free to contact me for a quote.

Benefits of Hiring an Article Marketing Writer

If you’re selling affiliate products, have an online store, or are promoting your own product, article marketing is something you need to be doing.  It can really hit the mark for you in terms of providing multiple benefits with one action.

Get Two-Legged AND Eight-Legged Visitors

Article marketing drives both two-legged (people) and eight-legged (search engine spider) traffic to your site. You want both types of traffic for optimum results! An experienced web content writer that is well versed in article marketing can do this for you to increase your chances of success.

What is article marketing?

Article marketing involves writing articles that pre-sell a product. They are posted online in order to drive traffic to websites. These articles can do a lot for an online entrepreneur because they drive people and search engines to your site. They increase your rankings so customers can find you and they can increase your backlinks and therefore your page rank which improves your standings in the search engines.  Article marketing can be done for free so it’s a low-cost but high yield online marketing method. Experienced Ezine writers are in demand because of the benefit they can bring to your business.

Doing this yourself can take up a lot of cycles. That’s why you may be considering hiring an article marketing writer to do it for you. Someone well versed in linking strategies, keyword research, SEO writing, and knowing how to get articles approved through some of the strict editorial guidelines of some of the best article marketing sites will save you time and increase your results.

Article marketing can be done in a way that pre-sells the reader and leaves them wanting more information. That will result in your links being clicked so that visitors arrive on your landing page already partially sold. Then your sales copy can bring them in. You can build your online reputation through high quality articles and some articles will go viral through social marketing networks and by being re-published on other websites. Altogether, this can be a great way to increase your exposure and bring you qualified traffic.Even if no one clicks your links, the articles still work for you as the anchored keywords improve your rankings in the SERPs and because articles are available for syndication, others will publish them and credit you as the author while leaving your links in tact. Every link pointing to your website will improve your online traffic levels and search engine indexings.

Organic SEO — Yes, Organic IS Best

Some online entrepreneurs submit daily articles in lieu of search engine marketing campaigns that involve high PPC campaign fees because the organic search engine results have far greater benefits at much lower costs. Organic search engine results can be increased through article marketing and you know yourself — if you see something in spot one on Google, Yahoo, or Bing, you’re much more likely to click that link than  the sponsored ad across the top or in the sidebar. Your customers and prospects react the same way.

In addition to knowing how to write for search engines, your article writer knows how to write a byline for you that gets results. The right combination of keywords and call to action will bring people AND search engines to your website and increase your chances of success.

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Dana Prince Writing Solutions offers writing and web marketing services that help clients achieve online success. If you are interested in an article marketing campaign writer that can bring you great results, contact Dana today for a quote. Dana has a platinum Ezinearticles account (check the sidebar for samples) and accounts on several prominent article directories and can write either under her account or yours.