Web Content | SEO Writing

5 Common Qualities of the Best Web Writers

Hiring a web writer should result in your feeling like you’ve gotten great value for your money. When you put up web content, it can have a lot of potential.

• It can improve your website traffic,
• It can help you build your online reputation,
• It can help you generate profit.

And the greatest thing about great web content writing is that it can do these things for you repeatedly. You pay a writer to write it once but it can pay you time and time again.

That last line bears repeating:

You pay a writer to write it once but it can pay you time and time again.

Investing in hiring a writer can be a smart business decision! Hiring the right writer makes a difference.

Here are 5 qualities of effective web writers:

1. They ask you questions. How can someone write for you when they don’t know what your goals are? A good web writer will ask questions that will help them understand what you want. They’ll also be open to feedback if their first draft doesn’t meet your needs.
2. They understand how the web works. This means they know they need to walk the fine line of writing  for search engines and for human audiences. Web writing needs to fulfill multiple needs and not all writers have the ability to get the needed flow in their writing. It needs to feed robots and it needs to feed people. Web content needs to do multiple things, such as: attract organic traffic via SEO, help you rank for desired words and phrases, pique interest of readers to get them to want to read the piece, and convert readers to hot leads or to customers via getting readers to follow your desired call to action.
3. Skilled writers work to understand your audience. A good writer will try to figure out what your target audience wants so that they can write in a way that engages the reader. Not every reader will turn into a customer but the right approach will have a decent conversion rate. Even if your desired audience is the search engine spiders, people could read that content and use it to make a buying decision that benefits you.
4. Experienced and successful writers also strive to help your product or service stand out. Whether that’s through competitive analysis, illustrating a value proposition,  or via creative wordsmithing, a good writer knows that you’ve got competition and that your prospects will probably look at a few options before they buy. For this reason, the writer will work to help you position your offering so that it oozes with more value than the other guys.
5. A great web writer can write a blog post that informs audiences but that also benefits the site at the same time 😉 Web writing should be a combo of web copy and SEO writing but it needs to be subtle. Being able to be informative without being too salesy does provide value to readers. Perceived value can translate into bringing that visitor a step closer to buying in the sales process. Need help with web content writing? Contact me.

Article Syndication Benefits and Tips

Syndicated content can do a lot for your business. It can establish you as an expert and it can provide you with SEO benefits as well as draw targeted traffic in. A strategic content syndication plan could be very profitable. When you write great content and make it available for syndication, you’re offering to let others publish it as long as they keep certain elements in tact. The more people that publish this content — the better it is for you from multiple perspectives. Read on for some benefits and some tips for effective content syndication

What are some of the benefits of doing article syndication?

• Other websites in your niche could publish your content. This can provide great backlinking opportunities that will drive up your site’s popularity as well as bring you a new potential audience who may visit your site for more information. Each link in your niche that points to your site is like getting a vote. Google likes sites with lots of votes. You want Google to like you. It’ll get you traffic and save you money with your marketing budget.
• Content written around a strong keyword optimization strategy will help your site rank for more relevant keyword phrases and this will help your site get more traffic. Write keyword rich content articles so that your site is considered highly relevant for your subject matter.
• Syndicated content links and sources will start ranking under your company name. This is a great opportunity for good branding and authority-building. When potential customers research you, they’ll find you but they’ll also find that you’ve provided helpful and useful information. Each article can help in the pre-sales process by informing, educating, or even entertaining your audience.

Content Syndication Tips

How do you get sites to publish your content and how can you make the most from each article written?

• Create great content. SEO and keyword density are important but quality and intrigue needs to be there as well otherwise no one will want to publish your content.
• Write a great resource box. Establish yourself as a professional and pique interest so people will want to click through to your link.
• If possible put an anchor text link for keyword optimization purposes but also put a straight link. That way, if anyone publishes your article but doesn’t adhere to your guidelines for re-publishing and keeping links in tact, there is still an opportunity for their readers to find your website.
• Set Google Alerts (http://www.google.com/alerts) for your content title so you can see when articles are published not following your guidelines. Don’t hesitate to contact the site owner to remind them that they need to link back to the original article source or follow other re-print directions.
• Monitor your site’s pingbacks and links so you can see where links are coming from.
• If your article is published on a blog and conversation ensues in the comment section, subscribe and get involved. Engaging an interested audience is a great way to further benefit from posting content on other websites.
• Bookmark your syndicated content on social media, driving extra attention to it.
• Write syndicated content articles for directories and blogs but write press releases, too. Press releases can go viral and provide great opportunities to expand your marketing reach.
• Write often. A regular schedule can generate a steady flow of great results.

Quality and quantity are both important. If you need help, hire a writer or writing service specialized in syndicated SEO articles (Hint: contact me!). The results could be a mixture of improved organic SEO rankings, increased authority building, and the type of exposure that could multiply your profits.

Resume Writing Testimonials – Get Your Resume Optimized

“Dana! I got the job. Want to know why? Because I had an awesome resume! Thank you!”-WR, Marketing Professional.

“I’m again gainfully employed, thanks to my talented resume writer! My new job pays $10K more than my last one, has better perks and benefits and the job security I’ve been hoping for. Woo hoo! “-CL, Logistics Manager

“Thanks, Dana. He said my resume was why he called me for an interview over the other dozens of applicants. He’d never seen anything like it!”-KB, Executive Assistant

Need your resume optimized?

I’ve got more than five years of writing expertise, run a professional writing service business, and have been mentored for  almost 2 years by a resume guru that manages the resume writing team for  one of the largest North American resume services. I have helped  hundreds of people  climb to the next rung on the corporate ladder.

Is your resume not getting many bites? You need your resume optimized.  I can give your old resume a boost. I’ll ask you a few questions, and transform your resume into the sort of document that will help you stand apart from competition. Companies don’t necessarily want an accounting of every task you did in the past. Sometimes less is more. We focus on your most recent decade of professional experience and illustrate why you’d make an excellent addition to their team. They want to see how you made a difference in past careers and want to know why they should hire you. I can help you illustrate why you’re a great candidate and that their corporate culture will fit your personality and work ethic like a glove. Contact me for a quote.

Resume Writing Tips