SEO Secrets: Using Your Stats To Improve Your Rankings
In the quest to improve your SEO, don’t discount the power of your stats software. Google Analytics or AWStats should be studied religiously to help you figure out what you’re already doing right so you can expand on that. Don’t just use the stats to figure out what traffic you’re getting but also use it to get more of the same traffic. Because the search engines are already starting to recognize you for specific words, you’ll do yourself favours by using LSI writing and more of those same search terms.
Take the phrases you’re already getting search engine traffic with and use them in your articles, your blogs and in your website copy. Don’t be afraid to write articles that sound similar but have different wording and put it in an information or article section of your website. Even content that’s not on the front page can help you even if it’s not written to convert visitors into customers.
Sometimes awkward SEO phrases or long tail searches work the best to bring you not only organic search engine traffic but targeted traffic that is more likely to result in new customers.
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Article Writing Secrets: Knowing Your Target Audience
When I write articles for my clients I need to know who the audience is going to be. Article writing really does require more than just some keyword optimized paragraphs submitted to as many sites as possible. When I write for a client I should know whenever possible where the article is being placed so I know what the surroundings will be as well as who might be reading the articles. These important details can help me do my best work possible.
What Kind of article is needed?
It’s important for clients to talk to me about what they’re using my articles for so I know how to approach the project. Article directory pieces will have to have a really broad appeal and entice the reader and the search engines. These types of articles needn’t have as much depth as something on a client’s website but the will need to be keyword optimized along with being interesting to maximize syndication possibilities as well as search engine indexing for targeted key words. The more readable the article is to humans the better the click through rate will be as well as the rate of syndication. The more readable the article is to search engine spiders, the more exposure the article will get which means more readers will be shown the article in relation to the optimized words and phrases.
What is the purpose of the article?
Articles put directly on a client’s website might not have to be as generic and can speak more to the client’s abilities. Sales letters need to not only identify a purpose for buying something but need to address potential objections and answer nearly every question that the reader might have. If I want them to buy something, click something or pass on the word about something I need to take approach when I write.
As a freelance writer it’s my job to write client’s articles in such a way that I am able to effectively reach their desired audience. When I look at a project I consider the audience when I outline and plan my articles. Not only am I looking for what primary, secondary and tertiary keywords to use but I’m looking at the short teaser or meta descrption and I’m looking at latent semantic indexing and I’m looking at the article from the eyes of potential readers. The title has to be catchy. The articles have to have a decent keyword density, the sub headings and the amount of detail I want to reveal. The flow has to be quick and crisp so the reader can almost scan the article within a few minutes and see enough words to make them either want to read or make them want to click surrounding advertising and links.
Article writing secrets
Article writing secrets aren’t rocket science but they are an art that comes with seeing how search engines and readers react. Whether you write your own articles or are looking to hire a writer to write them for you do consider who is going to be reading your articles and who you would want to read them.
SEO Article Special Package Promotion For New Clients
If you want to grow your online business rapidly, you can do so by promoting your company through article directories. Not everyone has the time or the desire to do this though so here’s where my article writing services can come in and get you some great SEO results.
Not only will you gain search engine exposure for your company with articles but you can help increase your search engine exposure and page rank as well. Many of my clients have achieved great success through my article submission services because they want the fresh content I write and want the search engine results but don’t have the time to submit by themselves. You have better use for your time, too. Correct?
Let me write your articles and submit them for you. My team of experienced writers and I have helped many online businesses achieve greater success through my unique SEO package.
For a limited time, I’m offering a promotion to new clients where you can order my SEO article package for a 20% discount off regular pricing.
SEO Article Packages
The SEO article package provides you with ten original search engine optimized articles that will be submitted to an article directory with a resource box containing two keyword anchored links to your website (one landing page link and one deep link) with keyword optimization throughout the article for maximum exposure.
You don’t just get ten articles submitted though… those ten articles will be submitted to a second article submission site with different optimized titles. The results? You’ll receive no less than forty links coming in to your website and the articles will be available for syndication.
What does article syndication do for you?
Syndication can help your articles spread online like wildfire which can give your website a phenomenal boost with even more inbound links and potential for more incoming traffic. What will these articles do for your business?
Not only will people stumble upon your articles in their search for the products and services you sell because of search engine indexing and be able to reach your website through the links in the articles but the article linking will drive search engine spiders to connect your niche with your website which means a better search engine rank over time. The more links there are out there pointing to your website, the more traffic you’ll see on your site. Because the articles are well written they will draw human readers and search engine spiders to both the articles and to your website.
Write to me through the contact page at danaprincewriting.com for a quotation. When I’m all finished with the submissions and your order has been paid for, I will provide you with your ten articles. You can then use them as you see fit which means you could:
-publish the articles on your website as content
-rewrite them to create new and fresh content for your site or other directory sites
-turn them into blog posts, a special report or use in your e-zine or e-book
-or whatever! They’re yours to do with what you please.
These articles are written specifically for your business and optimized for the search engines and several of my clients purchase a quarterly package just like this (or customized to suit their own needs) to help increase and maintain SEO positioning. My articles are used on clients’ websites as well as in marketing brochures and e-books or special reports. Feel free to browse a few client testimonials for information and feedback about my writing services.
Are You Paying Enough Attention To Your Meta Descriptions?
The meta description is a key element of successful web based copywriting and online article writing. Writing the meta description is something many people fail at with their articles. The meta description can make or break you on the search engine results page. You want Google to love it and you want it to be irresistible to your human target audience as well.
The meta description or summary is the two sentences that show up in the search engine when your page gets indexed. This is what people see in Google, Yahoo or MSN that they scroll through. When they Google something, unless they click “I’m feeling lucky”, they’re presented with ten results. Those first ten to twenty results are where you want to be listed.
What makes a great meta tag?
When I write meta descriptions, I write as many keywords in as possible and I make sure it makes sense. When I have a client striving for top spot on Google, I often search their keywords and look at their competition on page one. I look at what might have helped them get to page one with primary keywords and Long Tail keywords and I also look for human readability so that people and search engines will like them. My quest is to write a better description than the top ten results! That way, even if my client makes it to spot #10, they have a good chance of being clicked on.
One of my article writing secrets:
When I write for clients that don’t ask me to write meta descriptions for them and even otherwise, I try to treat my first two sentences of each article as the meta description!
Should You Invest In PLR Articles?
Many people getting into e-commerce and Internet marketing are looking for content for their websites, articles for bum marketing and looking for ways to increase their visibility on the web.
Find out the PLR article terms and conditions before buying
As a writer, I’ve done my share of rewriting on private label rights articles and I can tell you that when I do that, the rewritten articles are virtually unique and practically unrecognizable compared to the original but not all writers can do this. Some writers will take main ideas from these articles and expand on them. Other writers will take the article and rewrite it with different words that mean the very same thing. Which is better for you? It all depends on your needs.
In my somewhat expert opinion (whatever the worth of it) if you are going to buy PLR articles, be sure that you have them changed so that they barely resemble the originals. If you aren’t sure if you even want PLR articles, you might elect to hire a writer to write unique articles for you. If you have found a great source for PLR, chances are that the writer who wrote them is willing to write unique articles for you as well. If not, feel free to contact me for a writing work quote.
How To Get Your Blogs and Articles Noticed
So, you’ve written an awesome blog entry or article. Now you want it to be read. You can’t wait for the comments to pour in telling you how brilliant you are as a writer and as an intellectual. You are anxious to find the links to your website from the article or blog. When you hit the submit button you feel like you are about to hit the jackpot. You envision affiliate marketing money or Google Adsense clicks or $$ pouring in to your online shopping cart.
A day or two later you look at the entry to see how many have read it. No one has.
No one? You check your website stats to see how many new visitors have arrived by way of that entry. Nobody?
Are you doing something wrong?
You read it again and still believe firmly that every word gelled, meshed, gave you goose bumps and you know in your very core that this is a brilliant piece of writing that begs to be read. You know you’ve written awesome copy that should be bringing in readers and potential clients in droves. How will you get your brilliant words noticed? How can you get people to read them?
Self Promotion of Blogs and Articles
Here are a few tips to get that brilliantly written blog or article read without your having to resort to Spamming. There are so many blogs out there and so many article directories that brilliantly written pieces can be lost in the masses if they aren’t marketed. Marketing and advertising your blog and articles is the best way to get noticed.
You can launch that sucker out into cyberspace with flashing lights and confetti raining down on it so that people can’t help but notice it.
How?
First of all, is the title catchy?
A catchy title can reel them in. You don’t want to mislead people but you want to catch their attention so that they can’t resist clicking that link when they see it wherever it turns up. Don’t mislead them either. I once really wanted an e-mail read by my colleagues so I entitled it, “Liquor and Free Stuff.” It got read but I got scolded for resorting to such dirty pool tactics. Reel them in but don’t tick them off.
Use conversational tones and write interesting pieces otherwise people won’t read the whole thing and won’t bother clicking your link to see what else you have to say. Consider putting the most interesting aspects of the gist of the article or blog near the beginning so that you can hook your reader.
Is your blog or article categorized well? Do you have the right categories in place as for filing it? Be sure that you do so it’ll get read. A good way to further categorize your blog is to tag it. The tagging of blogs creates a directory of sorts so that people can find your blog easier. The more it gets read, the closer to the top of the tag cloud it gets. Technorati.com is a great tagging place that offers lots of resources.
Ping Your blog. There are services that send notifications out to the blogosphere that helps people interested in your subject know that you’ve updated your blog. This can help you get more readers. Pingomatic is a great pinging service.
Add RSS services so that people who like your blog can subscribe to it. If you’ve got a niche topic such as decorating, parenting, freelance writing, etc. you can get yourself a fan base of people who will come back and read more. This is like an elevated status of bookmarking. Instead of your readers having to manually check your blog, the RSS feature notifies them when you’ve written a new entry. RSS also feeds your blog to many news feeds all over.
Social book marking. Social book marking lets people on that social book marking site/community know when you’ve updated your blog or see something that you think others might find interesting. Book marking your blog is like giving it a positive review and telling people on social networking sites to have a read. It can be very beneficial especially if you use a social book marking aggregator to help you. An aggregator submits to multiple book marking services at once. I like Onlywire.com. It submits to over a dozen and plugs into my Firefox browser. Onlywire and StumbleUpon are where I see the most success.
Read your blog. Yes, re-reading it can be like recirculation for it. Put it back into the blogosphere by editing a small chunk or reading it which will put it out there into services that show most recently read entries.
Comment on other people’s blogs of similar subjects and put a link for your blog or article into the reply. Learning some basic html can help you do this. Be sure to save it for when it counts otherwise it’s considered Spamming. If you have five different blog subjects you want to get out there, look at the tags on Technorati and comment on those blogs with something like, “I enjoyed your blog about scrap booking and wrote an interesting scrap booking post on my blog recently too, if you’d like to take a look”. Post the link in your reply. You could have the blogger stop by and read your blog as well as other readers of their blog.
Put your links to blogs and articles into your signature for community forums and post in relevant forums. If you’ve written an article about making money online, put a link to your article in your signature and post it in a money making forum. Be sure that you participate in the community otherwise it’s considered spamming.
Before you know it you’ll get noticed, obtain traffic and you will be much more likely to get results!
What Kind of Article Writing Do I Need For My Online Business?
Looking at SEO and articles? Different article writing can help your business in many different ways and can be used for different purposes. Some articles serve many purposes for you and the more content you have out there in cyberspace, the more success you can have in online business. You may want some of the following or you might have your own idea of what your business needs are.
SEO articles are used for article directories and placed online. SEO articles often have a few to several of your targeted keywords in them but they don’t talk specifically about your company. They provide information to an interested user and a section where the viewer can click to learn more. This will include a link to your website and can do two things for you. It can bring visitors to your website and it can also increase your search engine rankings because it creates links pointing to your website with relevant content that applies to your business. These articles generally are not sales pitches but can pique interest enough to get you some visitors and even if they don’t, they work for you out in cyberspace to create more links to your website which translates to better rankings.
Content articles generally live on your website and talk specifically about you as a company and / or the products you sell. They are often informational articles that exist on your website that tell people more about what you do or more about your products. If you have a health site for instance that sells a specific health product, you might have several of these content articles on your site that talk about various aspects of your product. These provide content for your website which can help not only your search engine traffic but can help you as part of your efforts to keep people on your website longer. If your information provides value to them, there’s a great chance they’ll buy from you and be back for more.
Some articles have a bit of a blend to be used as both an seo article and a content article. They talk about your products and / or services without generally talking about you. These articles are general overviews in terms of content but multifunctional. They can be placed on your website and in directories but often provide general overviews without explicit detail.
These articles are used to persuade people to buy your products. Many websites use a long sales article as their landing page. The sales article will provide your users with a sales pitch, talk extensively about how your product or service can benefit them and it will often be filled with testimonials, answers to objections and a call to action at the end.
Press releases are very basic but very effective. They announce something to the world in a way that follows newspaper articles with:
Who, what, where, when, why and interview type questions and answers. Press releases can be very effective for SEO and for getting interest in a big announcement.
This is not an exhaustive list of types of copy and content that you can use online to help you but is a great start in terms of types of articles you can have written to help your business grow. Whether you choose one of these approaches or a multi-level approach with several types of articles, getting familiar with SEO strategies and working continuously to not only get higher rankings but to keep them is an important online business strategy.
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I’m Dana Prince, a professional article writer. I focus in many areas in my freelance writing career but spend quite a vast amount of my time focused on article writing for clients and SEO companies.
Extensive Article Writing On One Topic
Some people both in and outside the content business shudder when I talk about having to write large batches of articles about the same subject, especially if it’s an obscure or narrow niche topic. Many clients of mine come to me for large batches of articles about the same subject because they need unique content and that’s one of my specialties. I once had to write twenty-four unique articles about synthetic industrial rubber in a span of a few days. Another time I wrote fifty articles about Spyware in a few days. Once I wrote 700 short articles in a month about online learning. Last month I wrote 53 articles about Florida real estate investing. You’d better believe it was very tricky to not write the same thing over and over!
As a business, when you want to increase your inbound links , improve organic SEO, or build awareness of your products online, article writing is a fabulous idea. You can use the articles on your site and sprinkle them throughout cyberspace to help increase your site’s visibility and traffic levels. The idea of writing multiple articles on the same subject can be daunting though and this is where an article writer can come in handy.
How do I write so many unique articles on one topic?
Writing many articles on one topic is sometimes easy and sometimes it’s not a simple task. Depending on the subject matter and the type of articles and goals my client has I might take several approaches. When a batch is really large, sometimes I split it into several smaller batches so I can concentrate on multiple ideas. Breaking a topic down into ideas can help. Keyword research can also help tremendously. Sometimes you can figure out just what to write about on a topic by finding out what others are searching for. Look at what the top Google results are about too! Sometimes, clients have several different keywords and that’s a great way to differentiate articles. You can also write several articles with the same idea but with different words. Some of my other approaches are my own secret golden formula and the ability to get creative and use a thesaurus comes in handy in my line of work. I do also sometimes split batches among several writers as well so that the articles can be truly unique. When you get stale on a subject you can be surprised at what someone else can come up with!
I often take a batch of keywords or a list and start by extensive researching and then some brainstorming. Fairly quickly it can be evident what approach and ideas might work and be interesting or entertaining. I know that when I write a large batch (or even a small batch) of articles, I need to accommodate two tasks.
-First, I need to make the articles readable and interesting.
-Second, I need to make them attractive to search engine spiders.
I do keyword research and take a Long Tail approach and very often you’ll find that when you look closer at articles I write for you that a single article is really optimized for more than one keyword. I’m hoping to give you value and increase your results by making the article more likely to be indexed multiple ways. More relevant keywords equals more relevance on a subject according to users and to search engines.
Spinning Articles
At times I have to spin articles a little. This might mean repositioning a few paragraphs and then rewording them. This can create a whole new article about the same subject but one that wouldn’t be discovered by a duplicate content filter. While we don’t want to regurgitate the same content over and over, when you are submitting to multiple article directories you might want to use this approach at least minimally to get more mileage out of your articles.
When you need to reach a wide audience by way of several article directories, re-titling, writing unique meta descriptions and spinning the article content can work to your advantage. The most important thing about articles for your company is that you have unique and varied content in the article writing that accomplishes the task of piquing the interest of the reader as well as meeting the needs of search engines.
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Dana Prince is the lead writer and owner of Dana Prince Writing Services.
