Web Content | SEO Writing

What is SEO Writing?

Website Owners Need an SEO Writing Action Plan

If you want to get found online on Google, Yahoo!, and Bing and you don’t want to pay exorbitant Pay Per Click fees , you need to be indexed organically by search engines. SEO writing can help with that.  There are a number of ways that the content for your website can be written to enhance your rankings and boost your sales. This can save you money on online advertising and it’s proven that organic search engine results do bring better conversion rates than paid advertising.  Hiring an SEO writer can help you get great content that gets you noticed by search engines and that helps you sell to  site visitors.

Keyword Optimization

Search engines index individual pages and if the right words are strategically peppered within your pages, this could help search engines notice your site. This results in traffic and getting noticed by people looking for those words.  For that reason, website owners should strategically choose a handful of phrases that they want to rank for initially and then as time goes on, continually analyze for future strategizing and expansion.

A qualified SEO writer can help you rank for desired keywords in several ways, including:

• Optimizing your existing web page content (on each page) for those words
• Writing new content for your site based on particular keyword phrases
• Doing off page optimization activities that can increase your website’s popularity, begin the selling process, and drive search engines AND people to visit your website.
• and more…

The more regularly you produce SEO content for your site, the more organic traffic the search engines will send you. A regular SEO writing strategy (that you visit occasionally to tweak and adjust) can do great things for building online content that drives results.

A writer specialised in SEO writing should do more than stuff web content with keyword phrases.   Search engines see through that futile attempt and it does even more negative things for the people that actually read the content. Keyword optimized content writing needs to accomplish two things:

1. Get the page recognised by Google as relevant to that topic
2. Pique the interest of the reader and / or compel the reader to buy

SEO writing requires a delicate balance of keyword optimization and sales writing that not everyone can achieve.  Having one (either one) without the other won’t bring you results.  Great optimization in search engines can bring you traffic but if the words on the page don’t compel the reader to take action, it doesn’t matter how much traffic you get.  Great sales copy without keyword optimization will mean that most people won’t be able to find you. If you’re looking at your website analytics and scratching your head either about high traffic with low conversions or high conversions but low traffic, an SEO writing action plan can help you improve SEO and conversion:

SEO Writing Action Plan Ideas:

• Look at your website (page by page) to look for any obvious issues of why you’re not g:etting traffic or why you’re not getting conversions. Compare the page against traffic results
• Look at your website analytics reports to see which keywords might be good targets
• Look into your niche and assess your competition so you can choose the right keywords to target
• Work harder to write for your prospective target audience
• Promote all new SEO content through social media

Need help with SEO writing? Feel free to contact me for an SEO writing quote. Ive been helping online businesses achieve success for over 6 years.