Web Content | SEO Writing

Questions A Freelance Writer Should Ask Prospective Clients

Whether you’re dealing with a ghostwriter, an SEO writer, a LSI article writer, press release writer or white paper writer, there are some things you should be asked. When you are choosing a writer for your business, there are some vital pieces of info that writer needs to know in order to do his or her job well.

For a client, being asked the right questions will illustrate that the writer you’ve chosen is working to understand your needs and help you sell your product or service.

What might you be asked? And, why?

Target Audience: A writer should know who they’re writing to. Writing style will differ for varying audiences. Knowing who will read the written work produced by your writer is something every writer should ask if it’s not very clearly evident by information you provide. If you are not aware yet of who your target is, you should spend time defining this. If you are targeting more than one demographic, you might need to take several marketing phases and approaches, doing one at a time.

Where The Written Work Will Live: A writer needs to know whether someone is publishing articles on their web, on a mini site pointing to their site, in a sales letter, on an article directory or in a blog. This knowledge helps determine the right tone and style of the work as well as helps a writer determine what content is appropriate.

Other items that might be discussed include whether the information needs to be timeless or not. If you don’t plan to update that information in the near future, you want the writer to provide information that is evergreen.

It’s also a good idea to tell your writer about your short and long term goals for the project. A writer can be an extended member of your team and very likely has a solid foundation of knowledge in your industry and / or with the business problems you are facing.

If you have any website analytics reports you’d like to share with your writer regarding keywords and traffic statistics, this information might also help your writer utilize specific SEO strategies when completing your work.

When you work with a freelance writer, the more information you provide, the better chances you’ll have of getting what you want the first time with little or no rewrites required.

If you are in need of a writer to help you sell more goods or get more website traffic, contact me. I’m Dana Prince, a web content writer who would love to hear from you.

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This post was inspired by James of the Men With Pens blog who writes a useful blog that helps writers and online entrepreneurs. I regularly ask clients the information contained in this blog when talking to them and James’ post illustrates why it’s so important for clients and writers to understand why sharing some information is so vital. Communication is definitely key in the writer / client relationship.

SEO Trends: Utilising LSI and The Long Tail

Should you follow every SEO trend and fad in the internet marketing world? It would be difficult to keep up! Should you keep up to date on the latest news and trends? Absolutely! Google changes the rules all the time and being in on the ground floor of something new can often get you some great results. When you keep the SEO trends in mind when doing your article writing or web copy, it will work in your favour.

Pioneers in article submissions, bum marketing, Craigslist ads and social bookmarking made a great deal of money before things flooded out, didn’t they?

Today’s post is about SEO buzzwords LSI (latent semantic indexing) and The Long Tail. By taking these approaches in your web content and articles, you have the ability to not only capture a wider audience but also to better poise yourself for any changes that make come in SEO rules.

Content is important and much more important than keyword density. No matter what SEO rules and tidbits come about, content needs to always be king—no matter what!

If your density is too high you’ll turn off the human viewers and probably the search engine spiders too. When you approach search engine optimization it’s very smart to use a multi-level approach. Here are a few tips:

• Go for The Long Tail. Instead of targeting one word, target several in your articles and web content. Think about what you would search for if you were a customer wanting your goods. City names and the brands you carry can help you get more targeted traffic.
• After your articles are written, look at what the related words are in the articles as well. The more dense the subject matter, the better the chances of a website for making it through potential Google rule changes. LSI might mean that you optimize more than once in your editing process to sprinkle in extra related words. Use the Googe tilde operator (~) in your searches and find some synonyms.
• Optimize regularly. Keep updated on trends and look at what might and might not be working for your website. Don’t trash your old content, archive it.

Most importantly, gear your online content to your target audience! Regardless of how much the search engines love you, you want your target audience to do something once they get to your website. The search engines get them there, your copy keeps them there long enough to buy something!

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If you want help with your copy and seo articles, contact me for help.

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Article Writing Secrets: Where should You Put Your Keywords?

When you write keyword articles, they can do a lot for your business and SEO. Use them on your website, submit to article directories, write blogs with them and offer them up for syndication so that you increase your inbound links to your website. 

When you write keyword articles it’s important to choose the right words and the right keyword placement. Too many of the same words and you’ll be considered as spam by search engines and readers. Not enough density of targeted words and phrases and the search engines won’t take any notice. By placing the keywords in specific areas of your documents and choosing the right words without overdoing it you can get the best results out of your article writing efforts.   Where should you use your keywords and how much is too much? 

SEO Tactics in Article Writing 

The search engine spiders will look at the beginning of your article, the end of your article and at things like titles and sub headings for relevancy. It’ll also look throughout your document to see if related words to your niche are present. When you write, think about the first few sentences and the last few sentences. It’s also worthwhile to realize that the length is important as well. Most experts say that you need at least 250 words and you probably shouldn’t go any longer than 600 words unless you don’t want search engines to take notice of the document past that point.  Placing related words and phrases about every one hundred words or so throughout the document is also a good idea and it’s also wise to break up your phrases with prepositions, by changing the order of the words, breaking up with punctuation and a few other techniques. 

The Right Keywords and the Long Tail Approach 

If you’re selling computers you don’t just want to target the word computer in your articles. That’s going to be too competitive a word to target. You do need to be sure you use the word in your article because it’s relevant but you might want to narrow down to a city, a type of computer and a niche audience such as those looking for discount computers. For example if you sell discount laptops in Toronto you might get the right traffic and search engine optimization when writing an article about how to get a discount laptop computer in the city of Toronto. The right people and the search engines will both take notice when you choose long tail keywords and find the right blend of relevancy, phrasing and placement in your articles.

 
Need article writing services? Dana Prince Writing can write and submit high quality SEO optimized articles for you.

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