Web Content | SEO Writing

Build Better Customer Relationships Through Website Content

In  today’s B2B and B2C relationships, people don’t just buy based on desire or on pricing alone. People often base many of their buying decisions  on relationships they’ve developed with a brand. If you remember this when you do your marketing online, it will serve you well. Relationships can be built online many ways but especially through ongoing sharing of valuable information. Consumers and businesses are continually on the lookout for information to help them make decisions about what to buy.

Your website can help you build new relationships and content  can drive that website’s success.

Here are some ways to use your website content for relationship-building purposes:

Blogging

Regularly publishing blog content can help you attract attention and it can help you build relationships as well. If you provide valuable content, many visitors  will come by regularly to see what else you’ve shared and some will subscribe to new content, meaning you’re going to be able to open the door to great potential for the relationship.

Your blog can be a place where you sell to people but needs to also be a place where people can obtain something valuable. You can make your business blog successful by being informative related to your niche. This type of sharing will help you develop your online reputation and create great new relationships that can benefit your business. The act of sharing through content will also naturally attract great organic search engine rankings.

Social Media Marketing

Acquiring someone’s thumbs up on social media sites opens the door to great relationship-building potential and ongoing content sharing by you will fuel success. On Facebook, for instance, you’ll have an opportunity to market to those who hit the ‘like’ button, regularly. Not only can people build relationships with you this way but the relationships you develop will help you attract new relationships. Seeing that you have a large following and seeing the helpful interaction on your pages and profiles will help you attract new prospective customers. The social media benefits are numerous. By being prolific on the big social media sites you can use content to drive attention for your sites, to engage followers, and to help expand your reach by having exposure to your followers.

Social media marketing and blogging can also do great things for you. It can help with your search engine optimization efforts, helping you leverage inbound marketing that results in interested people finding you. And when they find you, they’ll see your helpful nature and this will help you start the relationship off on the right foot.

You can also build relationships through giving away free e-books and reports as well as via video content.

Need help with development of your website content? I can help you with blogs, articles, press releases, e-books, social marketing, and more. I’ve worked with internet marketers, SEO companies, small businesses, and entrepreneurs online since 2006. Contact me  to talk about it.