Web Content | SEO Writing

Boost Your Online Reputation to Increase Success

photo: Svilen Milev

If you’re trying to attract online customers, there are a lot of different ways to do it. Creating awesome web content is something I help a lot of my clients do for their websites. But many of your prospects will stop and think twice before ordering from you. Many will stop and do further research on your company to make sure you have a good online reputation.

Do you?

Do you know what they’ll find when they search your company name, your product name? A good portion of prospects won’t just search on a name. Many will also search based on phrases around reviews and scams — in an effort to be as thorough and as savvy a consumer as possible.

Be proactive in giving your customers and prospects a helping hand in demonstrating you are genuine and professional. Optimize your online reputation and create some online “clout” for yourself. Yes, the content on your website is vitally  important but don’t neglect your off page marketing strategy as it can do a lot for your branding and reputation.

How?

As discussed in my article  5 Ways to Get Some Online Clout, you can do a lot of things online to help people see your abilities and your professionalism. Reputation-enriching activities will work in both ways:

1: People looking for you will find evidence of your professionalism.

2: People will happen upon the individual activities and be compelled to follow you, learn more about what you do, opt in to receiving communications from you, and in many ways they could also help you with your marketing efforts through social media, article syndication, and so forth.

Finding nothing, when searching for evidence about your company, isn’t nearly as bad as a negative online reputation but if people find nothing, they may not build up enough confidence to take a leap of faith in ordering from you. Why not optimize your online reputation and show them you mean business and that ordering from you is risk free?

Have you looked online to see what comes up on Page 1 of Google results for your name, your company name, your products? Is there much there?  Is it all positive? Is it the kind of material that will inspire faith in you and in your brand? If not and you want some help, let’s talk.  I specialize in web content writing that helps entrepreneurs and businesses achieve online success. The right SEO writing strategy could help people find great information about your brand and your professionalism when they go looking and it can also naturally lead people to your website. Furthermore, the right online reputation management activities can also boost your SEO results and increase your rate of visitor conversion.

photo: Svilen Milev