SEO Secrets: Using Your Stats To Improve Your Rankings
In the quest to improve your SEO, don’t discount the power of your stats software. Google Analytics or AWStats should be studied religiously to help you figure out what you’re already doing right so you can expand on that. Don’t just use the stats to figure out what traffic you’re getting but also use it to get more of the same traffic. Because the search engines are already starting to recognize you for specific words, you’ll do yourself favours by using LSI writing and more of those same search terms.
Take the phrases you’re already getting search engine traffic with and use them in your articles, your blogs and in your website copy. Don’t be afraid to write articles that sound similar but have different wording and put it in an information or article section of your website. Even content that’s not on the front page can help you even if it’s not written to convert visitors into customers.
Sometimes awkward SEO phrases or long tail searches work the best to bring you not only organic search engine traffic but targeted traffic that is more likely to result in new customers.
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Guest Posting or Article Submissions?
More and more, in my SEO writing efforts, I’m hearing that guest posting once in a single location is much more powerful than posting multiple article submissions. The word on the street is that a valuable post on a relevant site will get better results than ten e-zine article postings.
There are varying schools of thought on different aspects of search engine optimization. What works for you might not be just a matter of where you are posting articles but in my opinion has a lot to do with things like:
-How competitive your niche is
-How much LSI you use in your articles
-How frequently your website gets updated
In my opinion, share the wealth. Do some guest posting, submit to some of the high PR article directories and do a little bit of some social bookmarking, too. Have a writer do up a press release for you when something interesting is happening in your business and treat your SEO as an ongoing effort. Update your site regularly, have a business blog and get out there and network as well.
Once you hit the elusive top spot in Google, MSN, Yahoo and Altavista it’s only a temporary state of bliss for you because someone somewhere is working their fanny off to dethrone you.
Cheers,
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Dana Prince writes, blogs, does press releases and SEO copy for clients with web content needs on a global basis.
