Webmasters: Is Your Writer Subbing Out Your Work?

It can be frustrating when you order something from a writer that you’ve been working with and get results you weren’t expecting.  Most website owners who have established relationships with a freelance writer have expectations of what they’ll receive based on previous work, based on samples or promises. When writers sub out their work, you might not get what you were expecting.

 

Freelance writers that work alone can be busy. They often get work thrown at them with tight deadlines and if your writer is working for you but gets a better offer or has an emergency arise at home, they might be tempted to find someone to finish your assignment for you. This can go well and you might never know the difference but it can also result in projects turning up late or work not being done according to your specifications.

 

Writing Teams – A Better Alternative

 

A writing team is managed by someone who uses a pool of resources. That pool has various schedules and expertise and that pool contains editors and proofreaders as well. The manager of this team has screened and hired people to work with them based on quality and results. When you utilise a writing team, you can not only expect quick turnaround time but you could also feel a little better about knowing that the work is being done by someone employed by the company you’ve hired and therefore pre-screened for qualifications.

 

Guest post submitted by Julie-Ann Amos, owner of exquisitewriting.com,  a professional copywriting services company.

 

The Anatomy of An Effective Article

What’s the definition of a great online article? It has to grab your reader and convince them you know what you’re talking about. It also has to tell the search engine spiders that your online content is relevant and worthy of indexing.

Internet marketers want to fill their sites with content. They know that content is king and having rich and relevant content on their site can help them get more visitors through search engine optimisation and that a great article can also convert those visitors to customers once they arrive on site.

What is the anatomy of a great article?

A great online article has an intro, some meat and a conclusion that equates to a strong and convincing call to action.

The intro has to grab the reader before they wander off with a case of online attention deficit disorder. You have about two seconds to grab their attention so your title and your opening paragraph need to tell readers they’ll get a benefit from reading the article.  The rest of the article has to have some real meat in it so that you deliver what you’ve promised and in the end, you need to convince them to click, buy, subscribe, or ______(fill in the blank with the desired call to action.)

Finding the perfect blend of seo and readability isn’t always easy. That’s why you might hire a professional web content writer to help you.

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Dana Prince is a writer specialising in LSI writing, SEO, blogging and high quality online content.

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SEO Secrets: Using Your Stats To Improve Your Rankings

In the quest to improve your SEO, don’t discount the power of your stats software. Google Analytics or AWStats should be studied religiously to help you figure out what you’re already doing right so you can expand on that. Don’t just use the stats to figure out what traffic you’re getting but also use it to get more of the same traffic. Because the search engines are already starting to recognize you for specific words, you’ll do yourself favours by using LSI writing and more of those same search terms.

Take the phrases you’re already getting search engine traffic with and use them in your articles, your blogs and in your website copy. Don’t be afraid to write articles that sound similar but have different wording and put it in an information or article section of your website. Even content that’s not on the front page can help you even if it’s not written to convert visitors into customers.

Sometimes awkward SEO phrases or long tail searches work the best to bring you not only organic search engine traffic but targeted traffic that is more likely to result in new customers.

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