Web Content | SEO Writing

Get the Kind of Web Content You Want

Buying web content can be a really smart online marketing investment. Content sells. Content attracts traffic and search engine optimized content improves your organic Google rankings.When you hire a professional web writer, you can get great results. But, when you hire a web content writer, it’s important that you clearly communicate what you want.

Be sure to discuss:

-What the web content writing needs to do

-Who your target audience is

-Where the content will be posted

That way, the web content writer can write with your audience and your goals in mind.

How do you find a freelance writer or writing service that can do what you need them to do?

When you search for web content writer and think you’ve found the right fit, read their samples. Check their website. Google their name. These things should give you a great indication of whether or not the writer is seasoned, has a good online reputation, and whether or not the professional’s style might appeal to your audience.

If you’re just looking for a cheap content writer so you can get content and slap it up on your website, be prepared to get lukewarm results. If your site looks like a dog’s breakfast, will anyone want to eat it? Good web content will appeal to  the eight-legged search engine spiders and to your 2-legged visitors as well. If all you care about is saving money and think $3 articles will do the trick, be prepared to do a lot of rewriting to get the content the way you want.

If you want your website to succeed, you have to be prepared to invest in the right online marketing methods. Sometimes those methods take time and effort and sometimes they take dosh.  The cheapest web content writer may not be the best or the worst  but the most expensive online content writer isn’t necessarily the best, either. When looking for a content writer, use your judgement based on what you read, how the interaction goes, and based on a small initial order that can help you judge whether or not the writer can help you succeed with your project.

To Make Money Online, Sometimes You Have to Spend Money…

Think of purchasing web content as an online marketing investment and a web writer as an extended member of your marketing team. The right writer can help you get an excellent return on that investment. And once you find a writer and they get to know your wants, needs, and target audience; that ROI will continually increase.

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Need web content writing services? Contact Dana Prince. (Tell me about your needs and goals and we can see if myself and my team seem like a good fit.)

Are You Creating Nutrient-Dense Spider Food for Your Website?

Are you feeding the spiders?

Are you feeding the Google SEO spiders? Web spiders are little programs sent out by search engines that go off and look for new web pages to crawl. Having your site crawled on a regular basis could lead to a  steady flow of targeted organic traffic arriving on your site due to ranking as highly relevant for the right words and phrases. Once people arrive on your site, you’ll have an opportunity to convince them that they’ve come to the right place. Just like organic food is best, so is organic traffic! It’s free and organically driven visitors have a  higher conversion rate than paid traffic.

So, how do you feed the spiders so they’ll rank you well and want to send traffic your way? Web Content.

Web Content – The Food for Search Engine Spiders

Content is spider food and web content feeds the spiders via multiple methods. Strategic new content, on a regular basis, will attract spiders. And what they find on the site upon arrival will help determine what sort of traffic they send your way. If you don’t optimize your site well enough and don’t update it often enough, the results won’t be earth-shattering.  If you don’t create content regularly, you’ll also lose rankings you’ve gained (not to mention interest from subscribers).   Try to  feed the spiders but here’s the thing…feed them something delicious and nutritious, otherwise it might not do your site justice.

Does Your Site Whet the Spiders’ Appetite?

Search engine spiders look at many elements on your website so on-page optimization is vital in getting initial attention. Integrate a solid keyword strategy into a good navigational design. Leverage meta tags, image tags, and other tag and category fields.  You can think of on-page SEO as a bit of an appetizer.

The Main Course

Dish up something great for the spiders and the traffic that arrives. Here’s where the nutrients come in! Write search engine optimised content with a solid keyword strategy that writes for 8-legged visitors and 2-legged ones, too. Make sure that it’s useful and interesting (nutritious and delicious!).

Feed Your Audience!

Keyword stuffing isn’t enough. Make sure your content provides value to the reader. Spider food that’s nutrient dense because it feeds every level of curiosity for spiders and for 2-legged visitors can result in your site making the impact you want. You want the right traffic to arrive and to convert from a visitor into a customer. Make each page of your site interesting and useful enough that you satisfy cravings but leave them wanting seconds (resulting in a deeper click and / or your call to action being followed). It’s not always easy to strike the right balance between satiating the 8-legged visitors and the 2-legged ones, too. If needed, get help with your web content.

Get Repeat Diners (& Don’t Forget Dessert!)

Want spiders and people to visit often? Then you’ll need to generate interest via your web content. Learn how to integrate social media elements  so that you boost your chances of being found and building relationships. It’s also smart to provide some sort of “dessert” element that doesn’t just get them to your site but that gets them wanting MORE.

Generate Buzz with Off-Page Optimization

Yes, search engine spiders can bring your site traffic via the ranking process. But, don’t rely on spiders alone. Don’t neglect to generate some buzz on your own, too. Off-page SEO tactics will drive visitors and search engine spiders to your site. An integrated SEO writing, article marketing, social media optimization,  and a solid web content creation strategy can act like puzzle pieces that fit together to create a big picture and make a dramatic impact to how many visitors you get, how much you’ll have to spend on marketing, and…how much of a return you get on your time and financial investments.

Need help with web content? Contact Dana

photo: ivanmarn

Up Your Website’s Conversion Rate and Boost Your Success

photo: stock xchng - Svilen001

A healthy website conversion rate equals a healthy online business. If you want to succeed online, you should continually measure and strive to boost your conversion rate.

What is a Conversion Rate?

The rate of conversion is the % of website visitors that follow your desired call to action.  If your call to action is a purchase, for instance, and you average 5 buyers for every 100 visitors, you have a conversion rate of 5%.

What is a Good Conversion Rate?

The % of conversion that signifies success is highly subjective and will clearly depend on how much website traffic you receive.  A good measure of success is that this month’s conversion rate is at least as good as — or preferably— better than last month’s rate. A continually improving rate of converting visitors into customers or subscribers (or whatever you consider to be a success).

Tips for Improving Your Site’s Conversion Rate

• Analyse your website statistics. Look at keyword searches to determine whether or not they really apply to your site and whether or not the page the querying visitor lands on addresses their question. Answer their need strategically and you could have a new customer.
• Tweak your web copy. If a page is getting a lot of traffic but people are bouncing off the page, this is a sign that your web copy isn’t very compelling. Consider getting professional web writing help. (Hint: Contact me via this blog’s sidebar!)
• Write more keyword rich content to drive more traffic in. A good way to do this is via a blog. Writing keyword rich blog content can drive interested buyers to your website. (Hint: I’m a professional blogger, too.)
• Create an offer to get people to opt in. If you’re having trouble getting visitors to buy what you’re selling, consider courting them. Many sales people can’t get a buyer the first time they attempt to sell. Some customers require relationship-building. Work on getting  visitors to opt-in to receiving future communications from you. Then, you can insert them into a sales funnel that helps build trust and that can slowly compel them toward buying. A compelling offer (such as a free report or some other valuable item) could result in people subscribing to a newsletter or following you on Facebook. Once someone is following your communications, you open the door for future opportunities to convert.

Website traffic is more about quality than quantity. Measure your conversion rate regularly and don’t stop working to raise it. Chances are that as you build the site, you’ll optimise it for organic traffic, viral potential, and for success.