Web Content | SEO Writing

Does Your Web Content Deliver on Title Promises?

If you’re trying to learn how to write great web content, you’ve probably heard by now that writing a great title can reel people in.  It’s true.  And if you optimize your title for search engines as well as for potential customers, you could see profitable results with your web content.

People see titles in the search engines or on other websites that reference a title of a piece of content and that title could pique their interest and compel them to click. But after you get them to your site, you’ve got to keep them there. If you don’t grab their interest in the first paragraph and then make it very apparent that you’ll be delivering on your title promise, you’ll lose that reader in less than a nanosecond. People don’t like being led on…

Beyond pleasing your readers, you’ll want to please search engines, too. If a search engine sends a good deal of traffic your way but your visitors never make it past their landing page, search engines will quickly suss out the fact that your page isn’t ideally indexed and that your web content isn’t all that valuable…

Importance of Customer Experience

A customer (or prospective customer) reacts to experience. If your website is interesting, useful, and pleasing to the eye, you’ve got a better chance of retaining a visitor long enough to convert them from browser to buyer (or subscriber).  When crafting content and designing your web pages, always keep customer experience in mind.

Is Your Website More than a Pretty Face?

Looks do matter in online advertising. But content matters as well. A blend of both will serve you well. Here are some things to strive to do, beyond attracting someone with a catchy title:

1. Attract new target audience visitors by being listed where they look . This is important because attracting the right visitors increases the chance of a resulting profit. Present yourself as a viable option or answer to their query. This will take research into your target audience and into competitive analysis but could pay huge dividends.
2. Get them to your website and provide proof that you are the answer to their query. This may involve designing specific ads and resulting landing pages that cater to a certain demographic. Write great web content (or hire a web content writer)  that delivers in terms of answering their query and in demonstrating that your option is not only viable but an excellent  value proposition. Beyond landing pages alone, consider adding regular and rich content to your site. This gives new visitors more content to read and a business blog is an ideal place to continually engage readers and search engines.
3. Present your value proposition well. Writing an effective sales letter is important. Here are tips for an effective sales letter.
4. In case they’re not ready to buy today, find a way to convince them to opt-in to receiving future communications from you. This way, you’ll build a list of potential customers that could eventually transition to customers and then both repeat and referring customers.
5. Continually analyze your site’s performance to see where your traffic comes from and find out what they do when they get to your site. Don’t forget to look at your site as if you are your prospective customer. Take a walk in your customer’s shoes. It can be very apparent which web pages are lacking and which ones are helping you achieve your goals.

photo: Somadjinn