Web Content | SEO Writing

Fresh SEO Content – A Cure for the Google Panda Blues

Was your website hit by the Google Panda / Farmer update? Google continually strives to help the cream rise to the top. After all, they want people to always have faith in their “I Feel Lucky” button. Google will continually make tweaks to their algorithm so that websites trying to “game” the system will slide off the first few pages of their  results pages. Continually refining their measurements will help surfers find what they need. Some tweaks and ranking measurement changes will go unannounced and others will pack such a punch that they’ll get nicknamed. If you market to prospective customers online, you’ll need to stay on the edge of your seat and buckle up because things can and will continually get bumpy.

Organic Google traffic can be a huge source of income for you. Of course you’ll want to do everything you can to help Google see your website as highly relevant to your subject matter. If Google sees you as relevant, it is more likely to send you traffic. The right SEO strategy can help you gain high search engine rankings for competitive and high-converting keyword phrases. Here are some strategies to help you ride out future storms, whether you’re just starting out in the world of internet marketing and SEO or you’re trying to recover from lost rankings due to the Google Panda update, the Google Farmer update, Google May Day, or some other major update.

• Build high quality backlinks
• Write fresh content regularly
• Write quality content
• Read your website traffic reports and ACT on them.

Quality Backlinks

Take the time to build backlinks that relate to your site. You can do this multiple ways, via: guest posting, article directories, press releases, and via social bookmarking. Hint: good content will naturally attract relevant backlinks.

Fresh Website Content

Is your website updated regularly? If so, there’s a greater chance that Google will let you keep a current high position in the SERPs (search engine results pages) and help you climb the ranks. Sites that don’t continually post new content are considered less value-driven by search engines. Search engine spiders have a job to keep crawling and providing new information and if you don’t feed them, they’ll pay much less attention to you and could eventually stop visiting your site and sending traffic to it. Hint: Hire a good SEO writer to write content for your site on an ongoing basis.

Quality Web Content

Whether you’re writing web content for your main site, blog posts for your site’s business blog, press releases or articles for other sites, or some other piece of online content, quality is of paramount importance. Fresh content = good but don’t sacrifice quantity for quality. It’s important that your site feeds the search engines but even more important that the people who read it find it valuable.  Why? Not only will people finding value in your content be more likely to become customers but other benefits could happen as well, such as:

• getting content bookmarked on social media sites,
• getting linked to from authority sites in your niche,
• keeping your bounce rate low. (Google does look at bounce rate when determining your site’s score in terms of relevance and value for readers.)

Read Your Traffic Reports

Understanding what’s happening on your site in terms of visitors and traffic sources can help you figure out what you’re doing right and could help you figure out what to improve upon. By reading your reports you’ll find out where traffic comes from, which sites are linking to you, which keywords people are using to find you, what your bounce rate is, and more. Use this info to capitalise on what’s going well and to tweak what is not.

What’s The Next Update After Google Panda?

Google will continually release changes to help it succeed in putting surfers on sites that will enhance their online experience. If you strive to be the cream that rises to the top, you can survive those changes. Keep your site interesting, valuable, and well-optimised for search engines, and do your best for the best online experience for visitors possible and you can minimise the impact major updates will have on your success. Don’t take a chance on black hat internet marketing techniques. It’s not worth it.Any temporary change you get will be just temporary and could hurt your success potential in the long run.

Need help getting fresh web content on a regular basis? Talk to me at http://www.danaprincewriting.com about some options that could help you increase your SEO results and boost your website traffic.