Web Content | SEO Writing

SEO Trends: Utilising LSI and The Long Tail

Should you follow every SEO trend and fad in the internet marketing world? It would be difficult to keep up! Should you keep up to date on the latest news and trends? Absolutely! Google changes the rules all the time and being in on the ground floor of something new can often get you some great results. When you keep the SEO trends in mind when doing your article writing or web copy, it will work in your favour.

Pioneers in article submissions, bum marketing, Craigslist ads and social bookmarking made a great deal of money before things flooded out, didn’t they?

Today’s post is about SEO buzzwords LSI (latent semantic indexing) and The Long Tail. By taking these approaches in your web content and articles, you have the ability to not only capture a wider audience but also to better poise yourself for any changes that make come in SEO rules.

Content is important and much more important than keyword density. No matter what SEO rules and tidbits come about, content needs to always be king—no matter what!

If your density is too high you’ll turn off the human viewers and probably the search engine spiders too. When you approach search engine optimization it’s very smart to use a multi-level approach. Here are a few tips:

• Go for The Long Tail. Instead of targeting one word, target several in your articles and web content. Think about what you would search for if you were a customer wanting your goods. City names and the brands you carry can help you get more targeted traffic.
• After your articles are written, look at what the related words are in the articles as well. The more dense the subject matter, the better the chances of a website for making it through potential Google rule changes. LSI might mean that you optimize more than once in your editing process to sprinkle in extra related words. Use the Googe tilde operator (~) in your searches and find some synonyms.
• Optimize regularly. Keep updated on trends and look at what might and might not be working for your website. Don’t trash your old content, archive it.

Most importantly, gear your online content to your target audience! Regardless of how much the search engines love you, you want your target audience to do something once they get to your website. The search engines get them there, your copy keeps them there long enough to buy something!

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If you want help with your copy and seo articles, contact me for help.

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