Web Content | SEO Writing

Business Blogging Tips – Optimizing Your Image Tags

Are you optimizing images in your business blog?

Business blogging is smart for businesses. It is something that can continuously drive traffic to your site via direct and indirect methods. When search engines see regular content updates for your site, their spiders will continue to visit and index you, which will drive new traffic your way. When those spiders crawl the new content, they will pay attention to several attributes. Images are important from an aesthetics perspective but they’re also important for your site’s SEO (search engine optimization). Optimizing your blog content is important. Optimizing images can help you get found and increase your traffic levels.

Image Tag SEO

Images do represent a thousand words to many people. They add context to your blog and help catch the eye of visitors and can cause them to pause and read. And, they also represent a lot to search engine spiders who help search engines make determinations on where to send inquiring traffic.

As the spiders crawl your site, they look at various site sections to help them determine what your site is about. The more of those attributes you populate strategically, the more chances you have of getting found by visitors you are targeting — your target demographic.

Search engines cannot “read” your images. They know that there is an image there but they don’t know that it is relevant to your subject matter unless you say it is. The alt image tag is a place for you to say what the picture contains. If you use this space strategically you could drive up the perceived relevance by search engines who will measure those images. And photo captions can help you with SEO as well as help you drive a message home to visitors. The more tags on each page you utilise, the better chances you have of getting great SEO results.

There are a number of ways to draw attention to your site via search engines and images are just one of the many ways that performs as double duty because they enrich the user experience *and* help you with your search engine optimisation. Your images could also get indexed online and send traffic to your site independently as well.

Are you taking advantage of all your meta data and tags on every single page of your site?

A few SEO tweaks to old content that neglected to populate some important page elements could make a difference to rankings and traffic levels. A good SEO strategy leverages the power of SEO in conjunction with online marketing strategy. If you’re not already highly knowledgeable in this area and  / or don’t have the time to dedicate to learning it and staying on top of continuous changes to search engine algorithms, hire an SEO specialist to help. And if you want to do your own SEO, hire an SEO writer to complement the efforts you’re putting forth.

(Need help with SEO writing and blogging? I can help.)

photo: Billy Alexander