Web Content | SEO Writing

Is Your Online Business Recession Proof?

If you’re in the world of internet business, you know it can have ups and downs and can go from feast to famine to feast again.  When you’re in a bit of a famine, it can be jarring; especially if you work full-time on the Internet.

While no business is typically recession proof, here are some ways that you can protect yourself and some tips about how to align your eggs so that:

a) you’re prepared for growth

b) you can survive a slow period

c) you use down time constructively

Diversify Online Business

Don’t put all your eggs in one basket. Even if you’re meeting your nut every month with selling one affiliate product or through your own product creation sales, make sure you have more than one stream of income.  If an internet marketing program should get cancelled or sales suddenly plummet you want to have a backup plan and you don’t want to be crippled financially because you’ve lost your only source of online income.

Portion Your Income Wisely

Business owners should pay themselves and pay their business so be sure you use a portion of your profits for future business development as well as sock away a few months worth of living expenses. When money is really good, be sure to save some for a rainy day.

Plan For The Future

Here’s a big one.  When you’re booming and busy it’s easy to stay in the now instead of looking ahead. Always look ahead even if things are good. When you have a bit of down time, use it to grow your business. Read up on SEO and social marketing and follow some gurus who give great advice. Keep doing article writing even if you like the search engine results you have. You need to work persistently at your site’s SEO. Don’t ever become complacent with whatever spot you’ve got in the search engines because you’ll suddenly be dethroned one day and you won’t know what hit you. SEO isn’t evergreen so you need to work at it constantly.  When you feel a lull in your business volume, work at it some more.  How do you do that?

SEO Isn’t Evergreen!

-Add a blog to your site. I know a skilled ghostblogger (wink) who can help you keep traffic coming to your site and get you new customers.

-Article marketing.  Add articles to article directories that point to your site. It’ll bring you people and visitors.  (I offer a great article directory SEO package. Ask me about it)

-Social media. Step up your social media efforts to network with more people, get more customers and get the skinny on the latest and greatest goings on in your niche.

This business does  have peaks and valleys but even in a recession, you can weather the storm. If you’re constantly growing your knowledge and investing in your business you’ll ride the wave and be ok!