Web Content | SEO Writing

What Kind of Article Writing Do I Need For My Online Business?

Looking at SEO and articles? Different article writing can help your business in many different ways and can be used for different purposes. Some articles serve many purposes for you and the more content you have out there in cyberspace, the more success you can have in online business. You may want some of the following or you might have your own idea of what your business needs are.

SEO articles
SEO articles are used for article directories and placed online. SEO articles often have a few to several of your targeted keywords in them but they don’t talk specifically about your company. They provide information to an interested user and a section where the viewer can click to learn more. This will include a link to your website and can do two things for you. It can bring visitors to your website and it can also increase your search engine rankings because it creates links pointing to your website with relevant content that applies to your business. These articles generally are not sales pitches but can pique interest enough to get you some visitors and even if they don’t, they work for you out in cyberspace to create more links to your website which translates to better rankings.

SEO articles can be very effective and an important element of your SEO strategy. These articles are often syndicated and free for others to use as long as they leave your links in tact so you can see why these might be useful to your business in a viral marketing way!

Content articles
Content articles generally live on your website and talk specifically about you as a company and / or the products you sell. They are often informational articles that exist on your website that tell people more about what you do or more about your products. If you have a health site for instance that sells a specific health product, you might have several of these content articles on your site that talk about various aspects of your product. These provide content for your website which can help not only your search engine traffic but can help you as part of your efforts to keep people on your website longer. If your information provides value to them, there’s a great chance they’ll buy from you and be back for more.

Multifunctional SEO articles
Some articles have a bit of a blend to be used as both an seo article and a content article. They talk about your products and / or services without generally talking about you. These articles are general overviews in terms of content but multifunctional. They can be placed on your website and in directories but often provide general overviews without explicit detail.

Sales Letters
These articles are used to persuade people to buy your products. Many websites use a long sales article as their landing page. The sales article will provide your users with a sales pitch, talk extensively about how your product or service can benefit them and it will often be filled with testimonials, answers to objections and a call to action at the end.

Press Releases
Press releases are very basic but very effective. They announce something to the world in a way that follows newspaper articles with:

Who, what, where, when, why and interview type questions and answers. Press releases can be very effective for SEO and for getting interest in a big announcement.

This is not an exhaustive list of types of copy and content that you can use online to help you but is a great start in terms of types of articles you can have written to help your business grow. Whether you choose one of these approaches or a multi-level approach with several types of articles, getting familiar with SEO strategies and working continuously to not only get higher rankings but to keep them is an important online business strategy.

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I’m Dana Prince, a professional article writer. I focus in many areas in my freelance writing career but spend quite a vast amount of my time focused on article writing for clients and SEO companies.

Can Blogging Help Your E-Business?

Many corporate websites for companies large and small today have a blog attached to their website. A blog is a fantastic tool for doing multiple things. It can drive traffic, get you more customers, increase customer satisfaction and improve your SEO rankings.

First, it helps you communicate with your customer. If you have a voice, you don’t appear to be a nameless and faceless corporate entity. Customers like dealing with people and a blog helps your customer feel like they are buying from a real person. It gives you a chance to share information and news with your customers. It’s a great vehicle to drive information to your client base without pushing information at them too aggressively. They choose to read your blog and choose to find out about your company. They can also choose to comment and they can help spread the word. Blogs get syndicated and people do social bookmarking with them as well. Your blog is ideal for viral marketing!

SEO and the Corporate Blog

A blog does great things for your SEO (search engine optimization). Search engines such as Google, Yahoo and Altavista love blogs and will often index them faster than websites. Linking a blog to your website can increase the number of links out there and increase your website relevancy in your niche which can doubly impact your PR. How? It can impact your public relations and your page rank!

Your blog should be optimized for your keywords just as much as your website is in order to attract the right audience. Blog posts should give value to readers and encourage participation. You can also use your corporate blog to announce contests, special discounts and to get feedback from your customer base.

How do you manage your business blog the right way?

If you don’t know that you can keep the content fresh and write it in a way that will bring you the right traffic and get you the right SEO value, hire a professional blogger. A professional blogger can work closely with you to ensure that your blog provides maximum benefits to your business.

Dana Prince is a professional freelance writer and blogger. Visit  www.Danaprincewriting.com to inquire about  professional writing and blogging services.

Extensive Article Writing On One Topic

Some people both in and outside the content business  shudder when I talk about having to write large batches of articles about the same subject, especially if it’s an obscure or narrow niche topic. Many clients of mine come to me for large batches of articles about the same subject because they need unique content and that’s one of my specialties. I once had to write twenty-four unique articles about synthetic industrial rubber in a span of a few days. Another time I wrote fifty articles about Spyware in a few days. Once I wrote 700 short articles in a month about online learning. Last month I wrote 53 articles about Florida real estate investing. You’d better believe it was very tricky to not write the same thing over and over!

As a business, when you want to increase your inbound links , improve organic SEO, or build awareness of your products online, article writing is a fabulous idea. You can use the articles on your site and sprinkle them throughout cyberspace to help increase your site’s visibility and traffic levels. The idea of writing multiple articles on the same subject can be daunting though and this is where an article writer can come in handy.

How do I write so many unique articles on one topic?

Writing many articles on one topic is sometimes easy and sometimes it’s not a simple task. Depending on the subject matter and the type of articles and goals my client has I might take several approaches. When a batch is really large, sometimes I split it into several smaller batches so I can concentrate on multiple ideas. Breaking a topic down into ideas can help. Keyword research can also help tremendously. Sometimes you can figure out just what to write about on a topic by finding out what others are searching for. Look at what the top Google results are about too! Sometimes, clients have several different keywords and that’s a great way to differentiate articles. You can also write several articles with the same idea but with different words. Some of my other approaches are my own secret golden formula and the ability to get creative and use a thesaurus comes in handy in my line of work. I do also sometimes split batches among several writers as well so that the articles can be truly unique. When you get stale on a subject you can be surprised at what someone else can come up with!

I often take a batch of keywords or a list and start by extensive researching and then some brainstorming. Fairly quickly it can be evident what approach and ideas might work and be interesting or entertaining. I know that when I write a large batch (or even a small batch) of articles, I need to accommodate two tasks.

-First, I need to make the articles readable and interesting.

-Second, I need to make them attractive to search engine spiders.

I do keyword research and take a Long Tail approach and very often you’ll find that when you look closer at articles I write for you that a single article is really optimized for more than one keyword. I’m hoping to give you value and increase your results by making the article more likely to be indexed multiple ways. More relevant keywords equals more relevance on a subject according to users and to search engines.

Spinning Articles

At times I have to spin articles a little. This might mean repositioning a few paragraphs and then rewording them. This can create a whole new article about the same subject but one that wouldn’t be discovered by a duplicate content filter. While we don’t want to regurgitate the same content over and over, when you are submitting to multiple article directories you might want to use this approach at least minimally to get more mileage out of your articles.

When you need to reach a wide audience by way of several article directories, re-titling, writing unique meta descriptions and spinning the article content can work to your advantage. The most important thing about articles for your company is that you have unique and varied content in the article writing that accomplishes the task of piquing the interest of the reader as well as meeting the needs of search engines.

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Dana Prince is the lead writer and owner of Dana Prince Writing Services.