Web Content | SEO Writing

SEO Web Content – What Should You Write About?

Content is king but what should you write about?

Content is king in the world of SEO. Writing regular web content will help you reach your goal of attracting search engines, attracting targeted visitors, and of converting visitors into customers.  Fresh SEO content, on a regular basis, will do great things for your website.  But what should you write about?

It can be a bit challenging for non-writers to keep feeding the search engines and feeding the readers at the same time. But if you can swing it, you can build increasing traffic levels, increasing conversions, and a good level of authority in your industry. Here are tips for writing SEO web content with respect to quantity, quality, and variety.

Quantity of Writing

How much web content writing is enough?  Some businesses post content weekly, others post web content daily. Devote as much time, money, or resources to it as you can. A weekly blog post will help you. A daily blog post, while not necessarily a requirement, will help you tremendously. But don’t sacrifice quality for quantity. Make sure your content provides value to readers.

Quality of Writing

SEO content has more than one audience. Writing for the web requires a method that feeds search engine spiders and humans. Keyword density, keyword usage, optimized content, photos, and tags…

All these things are important. When you write SEO content or hire SEO content writing services, always aim to feed both types of audiences.

Content Variety

So, what should you write about? Here are some ideas:

• Solve reader problems
• Talk about the industry in general
• Report on news and industry happenings
• Talk about new products and / or services you are releasing
• Look to generate interesting discussions (Tip: Link bait posts can do wonders for your traffic levels!)

The worldwide web is a big wide world full of ideas so if you’re stuck for ideas on what to write about, take a look around the blogosphere for your topic to see what others are talking about. You shouldn’t steal anyone’s ideas but a lot of reading will inspire you and help you continually develop your industry knowledge along the way.

Need help with your web content? I’m a blogger and web content writer who helps my clients continually feed their readers and the search engines. Feel free to contact me.