Web Content | SEO Writing

Is Your SEO Strategy Fluid or Stagnant?

SEO is a bit like a river. It’s always moving. If your website isn’t always moving, it’ll go stagnant and won’t sustain much of anything good. Your website and your SEO strategy both need to be fluid in order for you to continually reap the rewards that are out there:

• Organic Rankings
• Keeping existing subscribers tuned in
• Achieving and maintaining a reputation in your field

An SEO writer can help.

Search engine optimization regularly changes. It’s not easy to stay on top of things. And keeping fresh web content on your site isn’t always easy. That’s why you might look to get some help. Having continuous blog content, for instance, is a great way to continually drive search engines to your site. It’s also a great way to build authority in your niche, and continually communicate with customers and prospective customers.

Here are some tips to help you continually keep that SEO moving in the right direction:

• Publish blog content regularly. Stagnant websites eventually stop getting noticed by search engines so optimizing your site regluarly is smart and keyword rich blog posts are one of the easiest ways to do this. Blogs are excellent tools as they can be added to your website (or operate as your website). Hire a ghostblogger who focuses on SEO, if necessary.
• Publish off-page content regularly as well. Press releases, syndicated articles, and guest posts can do a lot for your website traffic levels and your online reputation.
• Interact on social media sites, especially Facebook and Twitter. Drive traffic from social media to your blog and from your blog to your social media sites.They can complement each other very nicely.
• Regularly read your website traffic reports. This will help you see where your traffic comes from as well as what they do when they are on the site. If there’s a high bounce rate, for example, you can try to improve it.
• Find out what you’re ranking for. If you’re getting increasing traffic via search engines, you’re doing something right. Analyse where that success came from and repeat whatever you did to achieve it. If traffic levels start to slip, try to figure out why.
• Do keyword research on a regular basis so you can strive for new organic rankings.
• Know who your biggest competitor is. Are they doing something better than you are? Is there something they’re doing that you could do better?

SEO is a work-in-progress. SEO, search engine marketing, and other specific online marketing methods can all contribute to helping you succeed. Some website owners don’t have the cycles or the desire to stick to it and if that’s the case, they should get professional help. Whether you hire an SEO freelance writer or blogger, an SEO company, or both, if you do focus some time, energy, and money on optimizing for the search engines, the return on that investment could be very worthwhile.

Need an SEO writer? Contact me at http://www.danaprincewriting.com/contact.html