Web Content | SEO Writing

Achieving Tightly Targeted Site Monetization

In the quest for a maximum conversion rate, you may consider the monetization strategy of your site or blog. More and more, I’m seeing internet marketers who choose to leave Google Adsense off their blog.

Why Is Google Adsense Potentially Dangerous To Your Bottom Line?

If you have a tightly focused site that aims to sell something, you want the viewer to naturally progress to that call to action. If you’re selling a weight loss product on a site but you add Google Adsense, your contextual advertising will lead your potential customers to a competitor’s website.  If you look at this blog you’ll see that I don’t use Adsense here.

I love Adsense and use it on more than a dozen of my own blogs. Why isn’t it used here? If I do, other professional writer PPC ads will tempt you to visit their website and if you’re here to buy professional writing services, I want you to buy them from me.  When creating a site that you’re monetizing you need to decide if you are broadly monetizing or tightly monetizing it.

Why Multiple Ad Sources Might Be a Bad Idea

In your site, if you’ve gone through all the trouble of getting potential customers to your site and then extra trouble of conversing effectively with them in your copy so that they’ll buy something specific from you (such as a ClickBank or your own product) why are you going to let them get wooed away by someone whose banner ad was more compelling than yours?

If you look at sales letters, you see that there’s only one way out: The BUY NOW LINK.  Don’t work hard to get your customers to buy something and then let them get distracted by a 10-20 word ad that’ll earn you a few pennies instead of many, many dollars.

Some food for thought.