Press Releases : They Can Help You Sell Your Product Like Hotcakes
Do you need press releases? How much syndication is enough?
I wrote this article for an internet marketer client and friend who doesn’t mind if I share his work on my own blogs. I thought this article would fit well here.
When you try to make money online, you need to get the word out about what you’re doing so people will be interested in visiting your website. Many people do this through press release distribution. Companies like PRWEB can help you mass distribute your news.
What is a press release?
A press release tells the media about your news and gives them an opportunity to publish your piece. If there’s something exciting going on in your business, this is a great way to spread some buzz.
How do you write a press release?
First, it’s a good idea to make sure you have something that’s actually newsworthy. What might be newsworthy? A new website, a new product, a staff change, a promotion, you get the idea.
Second, unless you’re a great copywriter you’ll probably want to hire a writer or press release service to do the writing for you. If you are a decent writer, you can find some templates to use to help you with your press release.
Then, you need to get organized and make a plan for where and how you’ll distribute it. There are free and paid options which we’ll explore here.
The anatomy of a press release
A basic press release is a news item. It follows the typical news format which answers the classic newspaper questions, “Who, What, Where, When, Why?” Generally, a press release starts off with an eye-catching heading and the first few sentences of the press release are what will create interest. If you don’t capture your audience in the first paragraph, chances are they’ll move on to something else before even reading the rest.
At the end of the news bit, you have an opportunity to list where people should go for more information and this answer is your website.
How will press releases help my online business?
The success of the press release is two fold. First, people that read it could visit your site and buy something. Secondly and perhaps just as importantly, the search engines will read that there are articles on trusted sources out there pointing to your website and this, my virtual friend, will help you with your search engine rankings which is what you want more than anything online because that’s the key to getting customers.
Ranking well for target keywords will get you not only search engine visibility but will get you traffic that consists of people interested in what you’re talking about. Now, your website copy needs to speak well so that you can convert visitors into customers.
Press releases are something you can often submit to free services that will syndicate for you but this is not full utilization of the press release. If you pay for a service like PRWEB, you could increase your reach and find that many more sources will display your article, which can result in an incredible viral marketing campaign. You could end up in places like Yahoo! News, Google News and more and receive visitors already convinced that you are an authority in your niche based on how well your press release reads.
To learn more about PRWEB and find out how it can help you maximize your press releases for great online exposure, visit TheWebReviewer and learn about PRWEB.
To get a quote on professional freelance writing services, contact me.
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Are You Paying Enough Attention To Your Meta Descriptions?
The meta description is a key element of successful web based copywriting and online article writing. Writing the meta description is something many people fail at with their articles. The meta description can make or break you on the search engine results page. You want Google to love it and you want it to be irresistible to your human target audience as well.
The meta description or summary is the two sentences that show up in the search engine when your page gets indexed. This is what people see in Google, Yahoo or MSN that they scroll through. When they Google something, unless they click “I’m feeling lucky”, they’re presented with ten results. Those first ten to twenty results are where you want to be listed.
What makes a great meta tag?
When I write meta descriptions, I write as many keywords in as possible and I make sure it makes sense. When I have a client striving for top spot on Google, I often search their keywords and look at their competition on page one. I look at what might have helped them get to page one with primary keywords and Long Tail keywords and I also look for human readability so that people and search engines will like them. My quest is to write a better description than the top ten results! That way, even if my client makes it to spot #10, they have a good chance of being clicked on.
One of my article writing secrets:
When I write for clients that don’t ask me to write meta descriptions for them and even otherwise, I try to treat my first two sentences of each article as the meta description!
