Web Content | SEO Writing

Types of Website Content You Need on Your Business Site

Website content can drive visitors to act. It can also help you develop relationships. Whether you’re after a quick sale or a long-term business relationships, great website content can help you.

Websites are all about providing information and a positive experience for visitors. From the moment they land on your site you need to start building a relationship with them. This will help them feel confident enough to buy from you either now, on the spot, or will help you begin to develop a relationship that could lead to good things down the road.

Regardless of the type of site you have, content can help you get traffic and build relationships with your target audience.

The right content will also do good things for your online presence. Search engines “read” website pages and use the information on the page to determine how to rank that page. That ranking can send you free traffic. That traffic could buy from you and /or help spur additional traffic results via link sharing and positive interaction on your website pages.  Read on for a look at different types of content you’ll want to be sure to integrate into your site:

Rich Content

Rich web content that includes a combination of text and images along with keyword integration is important. This will create a visually pleasing page for your visitors and an information-rich page for search engines to crawl and measure.

Informative Content

Informative site content that tells people about your products and your industry is important. People looking for information will land on pages out of interest in your product and your informative pages could begin to lead these people toward a purchase.

Evergreen Content

Evergreen website content can be like informative content or could be commonly searched for content on your product or industry that never expires. Evergreen content can continually drive traffic to your website and serve as information that serves everyone

Marketing

Marketing copy is the sort of content that helps you build a relationship with people. Marketing content can be any of the above types of content. Integrate strong marketing elements into all of your writing. Think in terms of quality, SEO elements, and relationship-building when you craft your website content and you’ll get great results.

Need help with your website content? Contact me at dana at danaprincewriting dot com for a quote.  I’ve been helping people optimize their online presence since 2006.

I can help you with blogs, copywriting, press releases and other syndicated content marketing strategies, e-books, web 2.0 properties, and more.