Web Content | SEO Writing

Get More Mileage from Your Web Content Writing

Writing isn’t always easy. That’s one of the reasons so many website owners go to a professional web content writer for help. Whether you need content for blogs, for your website, for article marketing purposes, or for another reason, getting as much mileage out of it as possible is a good idea. Here are some tips to help you do that:

• Use snippets from a blog post for a social media update. Do you really love something you or your writer said in an article or blog? Use that quote for a social media update.  Use it on Twitter or Facebook, for example, and link back to your site or the place where the quote came from.
• Turn your blog into an e-book or special report. If you’re posting a lot about your industry on your blog or through a series of articles or email, maybe you could take that info and consolidate it into a special report or ebook. Using that book could help you increase your subscriber list or attract new customers. It could be a great value-add for existing customers to get a plethora of info in one place. Not sure how to turn your blog content into a useful e-book? Talk to a professional writer (hint: contact me) for help.
• Re-purpose some of your content for other uses. Sometimes you can use an idea or a small part of a piece of content to spark inspiration for a new piece. Consider writing a series of blog posts or do an email course, for example, on a topic rather than one long and comprehensive post. If you’ve got a great article that’s converting well, capitalise on that topic to enhance your success for your business, for affiliate marketing, and so on.
• Rewrite and submit somewhere else. If you’ve got the same piece of content in a hundred places it probably won’t do as much for you as 100 pieces of content in 100 places. It doesn’t hurt to do a bit of recycling here and there as long as you’ve got a multi-faceted approach. Unique content does provide value for your reputation as an authority in your niche, as content for your prospects, and for search engine fodder—-plenty of rich and strategic content = excellent SEO (search engine optimisation) results. Take a blog post and re-write it into a HubPage and then a Squidoo lens.  Write an article and tweak or spin it so that you can send to multiple article directories.  Don’t forget to write a great resource box to entice people back to your site. Consider using several different boxes with varied approaches.Need help? Talk to a writer specialised in article marketing.

A bit of content could go a long way. A lot of content could take you far! But if you are recycling some content, make sure it’s still a well-written piece.

Quantity can help but should never overshadow quality!

Regular web content both on and off the page will help you build a following, establish your company as a go-to source for information related to your niche, and will help you grow your online business.