Web Content | SEO Writing

The Anatomy of An Effective Article

What’s the definition of a great online article? It has to grab your reader and convince them you know what you’re talking about. It also has to tell the search engine spiders that your online content is relevant and worthy of indexing.

Internet marketers want to fill their sites with content. They know that content is king and having rich and relevant content on their site can help them get more visitors through search engine optimisation and that a great article can also convert those visitors to customers once they arrive on site.

What is the anatomy of a great article?

A great online article has an intro, some meat and a conclusion that equates to a strong and convincing call to action.

The intro has to grab the reader before they wander off with a case of online attention deficit disorder. You have about two seconds to grab their attention so your title and your opening paragraph need to tell readers they’ll get a benefit from reading the article.  The rest of the article has to have some real meat in it so that you deliver what you’ve promised and in the end, you need to convince them to click, buy, subscribe, or ______(fill in the blank with the desired call to action.)

Finding the perfect blend of seo and readability isn’t always easy. That’s why you might hire a professional web content writer to help you.

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Dana Prince is a writer specialising in LSI writing, SEO, blogging and high quality online content.

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