Web Content | SEO Writing

Should You Invest In PLR Articles?

Many people getting into e-commerce and Internet marketing are looking for content for their websites, articles for bum marketing and looking for ways to increase their visibility on the web. Articles can do a lot for your business and your website rankings but content is still king so you need to be very cautious about what you do with those articles.

Should you purchase cheap or inexpensive private label rights articles to get your business going? Many people consider this a low cost opportunity to get some content for their website or put articles out there into directories with their name on them. The articles are made available for a low price with the understanding that you will tweak and customize the articles and post them with your name on them. Various sources for PLR have different terms and conditions and it’s important that you read the fine print.

Find out the PLR article terms and conditions before buying

A batch of articles might be sold fifty or more times or might be sold fewer times than that depending on the package and the source. If all your competitors buy the same packages and you all do very little to tailor those articles to your business, the result will be that the articles are not very effective for you.

Not only does Google have a duplicate content filter but customers and potential customers will quickly recognise that the content on your website or pointing to your website is regurgitated. This can harm your reputation and cause people to click onto other places to see/subscribe/buy/learn, etcetera.

The plan and intent for these types of articles is for you to tweak these but many people who buy PLR articles are not professional writers and don’t know how to do this effectively. In this case, what should you do? You can either make a best effort at it yourself and use tools such as copyscape or dupecop to ensure your content is original or you can hire someone to rewrite the articles for you. When you hire someone else to help, it’s costing you more money than anticipated and some will say that you might be better off hiring a writer from the start to write original, unique articles specifically for your company. This is subjective of course and you will find many people with differing opinions.

What do I think about PLR articles?

As a writer, I’ve done my share of rewriting on private label rights articles and I can tell you that when I do that, the rewritten articles are virtually unique and practically unrecognizable compared to the original but not all writers can do this. Some writers will take main ideas from these articles and expand on them. Other writers will take the article and rewrite it with different words that mean the very same thing. Which is better for you? It all depends on your needs.

In my somewhat expert opinion (whatever the worth of it) if you are going to buy PLR articles, be sure that you have them changed so that they barely resemble the originals. If you aren’t sure if you even want PLR articles, you might elect to hire a writer to write unique articles for you. If you have found a great source for PLR, chances are that the writer who wrote them is willing to write unique articles for you as well. If not, feel free to contact me for a writing work quote.