You Should Give Away Free Reports
What can giving away a free report do for your business? Plenty! It can help you capitalize on more of your website traffic, increase your conversion rate (convert visitors to customers) and develop a repeat business customer base. Let’s explore why you should invest in writing free reports and giving them away as well as how to get one written.
Everyone loves a freebie
When people land on your site, you hope they’ll buy something. If they don’t buy something straight away, signing them up for a freebie can get their attention and help you capture their e-mail address so that you can have an opportunity to sell to them in the future. If you don’t have a squeeze page, you might never have the opportunity to sell to that person again! You did something right to get them there, just because you couldn’t hit the ball out of the park the first time, don’t write them off forever!
How to get people to subscribe to your list
People don’t want to just sign up for any old mailing list. No one wants more emails with special offers and sales pitches. You need to offer them something valuable that they’ll want. A free report that gives out insider tips or helps people solve a problem is a good idea, especially if it’s related to the bigger ticket item you’re trying to sell. By giving away a report with a bit of information in a niche where the upsell will be the item that will make you profit, that free report is just part of the sales process.
If people don’t come back and buy right away you can still work on selling to them as well. A newsletter, an email autoresponder series or future email marketing campaigns allow you to continue to work on increasing your sales.
How do you write a special report?
A special report or free report just has to be a document you give out. It can be a few pages or it can be as long as the great American novel. It’s all up to you. You can simply write a word document and convert it to a PDF. There are professional ebook and report writers (like myself) that can also do this for you.
The two most important aspects to this strategy is:
- Provide something people want
- Capture their e-mail address
How do you manage your mailing list?
Sign up for a service like GetResponse to help you manage your mailing list and you can capitalize on much more of your website traffic! If your report is of great value, it’s likely to be much more memorable and get someone to open and read a future email from you so be sure to either write something great or get professional writing help to get the job done well.
Tags: autoresponders, conversion rates, Dana Prince Writing, e-book writing, E-mail Marketing, free reports, mailing lists, report writing
E-mail Marketing, Internet Marketing | Dana Prince Sunday
2 Comments to “You Should Give Away Free Reports”
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By Philip, Thursday @ 8:31 pm
Nice insights.
It’s probably worth mentioning that in a lot of businesses you never make the sale on the first contact with a customer. There’s often a whole chain in which a potential customer first learns of your existence, then finds out a bit more about what you offer, gradually comes to trust you, then starts to seriously evaluate some of your offerings, and finally is ready to buy.
So it’s often not a question if hitting the ball out the park the first time, more like the process of going from a good first date to being ready to get hitched,
By dprince, Thursday @ 8:33 pm
An excellent analogy, Philip! Thanks 😉
Dana