{"id":58,"date":"2009-03-11T13:56:07","date_gmt":"2009-03-11T13:56:07","guid":{"rendered":"http:\/\/danaprincewriting.com\/blog\/?p=58"},"modified":"2011-10-09T15:42:57","modified_gmt":"2011-10-09T15:42:57","slug":"your-checklist-for-effective-sales-letter-writing","status":"publish","type":"post","link":"http:\/\/danaprincewriting.com\/blog\/2009\/03\/11\/your-checklist-for-effective-sales-letter-writing\/","title":{"rendered":"Your Checklist for Effective Sales Letter Writing"},"content":{"rendered":"<p><!--[endif]--><span style=\"font-size: 11pt; font-family: Verdana;\">Do you need to write a sales letter so you can sell something online? There are a lot of ways to write an effective sales letter and various techniques used by master copywriters but the following basic list of things to do can help you craft a great letter that holds the reader\u2019s interest until the end where they\u2019re compelled to click the \u2018buy now\u2019 button.<\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">The Headline<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">The headline, as the first thing potential customers see, needs to do several things:<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<ul style=\"margin-top: 0in;\" type=\"disc\">\n<li class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">Grab the search      engines<\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">Grab the reader<\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">It should also      suggest to the reader that they\u2019ll benefit greatly from the product<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">It\u2019s a good idea to make the headline big and bold. Grab search engines by making sure you use a keyword or phrase that people will be searching for on the internet. You need to be relevant to people <em>and<\/em> to search engines to get found online. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">The First Paragraph<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">If you don\u2019t grab someone\u2019s attention in the first paragraph, you will probably lose them before they finish reading. The first paragraph needs to be compelling and hook the reader. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">The Body<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">The body of the sales letter has to do a lot. It needs to be believable and walk the reader through reasons why they\u2019ll want to buy the product. This can happen through storytelling where a problem was solved, through asking questions and answering them, or through talking about features and benefits of what you\u2019re selling.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">Objections<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">You will probably need to overcome buyer objections. After you\u2019ve built a strong case for why someone would want to buy the product, it\u2019s time to consider why they might object to buying it. Consider why people might be sceptical and answer their concerns in the body of the sales letter with compelling reasons.<span> <\/span>A money back guarantee is always a winner as it eliminates the risk of believing what you\u2019re telling them.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">The Importance of Trust<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">The most important things to remember when trying to sell to others are:<span> <\/span><\/span><\/p>\n<ol>\n<li><span style=\"font-size: 11pt; font-family: Verdana;\">quality,<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 11pt; font-family: Verdana;\">value,<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 11pt; font-family: Verdana;\">and trust.<span> <\/span><\/span><\/li>\n<\/ol>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">Show customers that you believe in quality and will provide people with value for their money and establish yourself as a trusted expert. If you\u2019re selling something on a sales page, you might also want to be sure that if someone searches for your name or your product name separately, that they\u2019ll find great things about you online that establish you as a trusted advisor \/ expert.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">Testimonials<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">Testimonials are something that can help persuade people to decide to buy. Ask people to try out your product and give you a testimonial. You can often find people to do that quite easily by offering a review copy of your product. If you can find someone who is well-known and respected in your niche to do this for you, this can make a big difference.<span> <\/span>Testimonials can be text, video, or both. Video testimonials added to your sales page can be very persuasive!<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">Bonuses<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">People want value and if you\u2019re already convincing them that your product is worth buying, you can be even more convincing if you offer them something extra.<span> <\/span>A special report, an e-book, free consulting, etc., can all be offered as a bonus. Don\u2019t forget to state the retail value of your bonuses as this can make your offer seem even more attractive.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">Cost Analysis<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">Is the product you\u2019re selling going to make them money? Is it going to save them money? It\u2019s important to address the issue of your price and tell them why they\u2019re getting value. If you\u2019re offering bonuses, that\u2019s going to make it even more of an attractive proposition to tell them why the cost equals value and will bring about a big return on investment.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">Urgency<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">A lot of people will read a sales letter and be partially sold but decide to think it over before they\u2019ll decide if they\u2019re going to buy. They might like your offer but feel like they can\u2019t afford it today. Or, they might want to think it over. You\u2019ll increase your rate of conversion from visitors to customers if you create a sense of urgency of why the product should be bought today. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">Maybe you\u2019re only selling a limited number of copies and it\u2019s coming off the market soon. Maybe you\u2019re offering a deep discount today only. Maybe your bonuses are only being given out for a limited time.<span> <\/span>So your great offer isn\u2019t forgotten by someone who is partially sold but thinks they\u2019ll decide later, it\u2019s a good idea to convince them that they need to buy NOW.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">Other Tips<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">Make the aesthetics pleasing as well. Using bold, italics, underlines, and colour in your text with short and scannable paragraphs will make it easier to hold the attention of the reader. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">You should have someone (or several) read your sales letter and give you a critique of it. It will often take a few revisions before you get it just right.<span> <\/span>Consider reading it aloud as if you were reading for a radio commercial. Does it sound conversational? Does it sound believable? <\/span><\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">It&#8217;s also important to capture data from visitors, if possible. A squeeze page that gets them to opt-in to future communications from you helps you in case a reader isn&#8217;t persuaded the first visit. Through opting in to receiving future communications from you, you can have another opportunity to sell to them in the future.<br \/>\n<\/span><\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">And the million dollar checklist question\u2026 <strong><em>Would you buy it? <\/em><\/strong><\/span><\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\">If you landed on that sales page, would you buy it? If you aren\u2019t sure, you need to work on revising that sales letter a bit more until it sounds like an offer that\u2019s <em>not<\/em> too good to be true but instead is\u2026.<em><strong>way <\/strong><\/em><strong>too good to refuse<\/strong><em>.<\/em><\/span><\/p>\n<p class=\"MsoNormal\">Got anything to add? If so, please comment.<\/p>\n<p class=\"MsoNormal\">~~<\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11pt; font-family: Verdana;\">Need a <a title=\"SEO Sales letters\" href=\"http:\/\/www.danaprincewriting.com\" target=\"_blank\">sales letter writer<\/a>? I can help you. Want to write your sales letter yourself but have a pro go over your draft and add sizzle to your copy? I can help you!<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt; font-family: Verdana;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you need to write a sales letter so you can sell something online? There are a lot of ways to write an effective sales letter and various techniques used by master copywriters but the following basic list of things to do can help you craft a great letter that holds the reader\u2019s interest until [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,55],"tags":[85,56,238,86],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-copywriting-tips","category-sales-letters","tag-compelling-copy","tag-copywriting","tag-sales-letters","tag-write-a-sales-letter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Checklist for Effective Sales Letter Writing - Web Content | SEO Writing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/danaprincewriting.com\/blog\/2009\/03\/11\/your-checklist-for-effective-sales-letter-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Checklist for Effective Sales Letter Writing - Web Content | SEO Writing\" \/>\n<meta property=\"og:description\" content=\"Do you need to write a sales letter so you can sell something online? 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