{"id":537,"date":"2015-03-08T16:24:44","date_gmt":"2015-03-08T16:24:44","guid":{"rendered":"http:\/\/danaprincewriting.com\/blog\/?p=537"},"modified":"2015-03-08T16:30:13","modified_gmt":"2015-03-08T16:30:13","slug":"tips-for-dental-office-seo","status":"publish","type":"post","link":"http:\/\/danaprincewriting.com\/blog\/2015\/03\/08\/tips-for-dental-office-seo\/","title":{"rendered":"Tips for Dental Office SEO"},"content":{"rendered":"<div id=\"attachment_206\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-206\" class=\"size-full wp-image-206\" title=\"dentist SEO content\" src=\"http:\/\/danaprincewriting.com\/blog\/wp-content\/uploads\/2011\/06\/increase-website-conversion-rate.jpg\" alt=\"dental internet marketing\" width=\"300\" height=\"234\" \/><p id=\"caption-attachment-206\" class=\"wp-caption-text\">photo: Stock Xchang - Svilen001<\/p><\/div>\n<p>Dental offices, like any other business, need an effective online marketing strategy to help them continually appeal to new potential patients, to help them continually connect with existing patients, to leverage the power of social networking, and to ensure that they manage their online reputation. \u00a0There are many ways to do this.<\/p>\n<p>Whether you have an aggressive online marketing strategy in mind or want to start working on internet marketing to see what sorts of fruits your efforts can bear, here are some tips:<\/p>\n<ul>\n<li><strong>Learn the basics of dental office SEO.<\/strong> \u00a0<a href=\"https:\/\/www.google.com\/local\/business\/add?service=plus&amp;hl=en&amp;gmbsrc=us-en-et-gs-z-gmb-l-z-h~my%7Credirect%7Cu&amp;ppsrc=GMBLR&amp;utm_campaign=us-en-et-gs-z-gmb-l-z-h~my%7Credirect%7Cu&amp;utm_source=gmb&amp;utm_medium=et\">Have you claimed your business on Google Places <\/a>so that you can be sure you show up in search engine results \/ on maps?<\/li>\n<li><strong>Read your website traffic reports.<\/strong> They will tell you how you are doing. They will uncover opportunities. Read them and then action them regularly.<\/li>\n<li><strong>Content marketing matters.<\/strong> You can&#8217;t simply put up a website and leave it to work for you. Continual additions to your website content and your off-page content marketing efforts are what will bring your site new and relevant traffic via rankings. Google looks at freshness when determining how to rank the pages on your site as one of the factors. An informative and regularly updated dental blog, off-site articles with links pointing to your dental website, and other content such as <a title=\"Press Releases : They Can Help You Sell Your Product Like Hotcakes\" href=\"http:\/\/danaprincewriting.com\/blog\/2008\/05\/23\/how-press-releases-can-help-your-online-biz\/\">press releases<\/a> can all help you in this regard.<\/li>\n<li><strong>Content matters.<\/strong> Make sure your website content is unique, well-optimized, and informative. \u00a0Duplicate content will hurt your traffic rankings.<\/li>\n<li><strong>Competitive Analysis.<\/strong> Do you know who your biggest competitors are online? Do you know why they&#8217;re doing well? Do you see where you could fill a gap that they are not filling?<\/li>\n<li><strong>Conversion matters, too.<\/strong> It&#8217;s not enough to simply attract website traffic, you need to convert them as well. Conversion rate optimization will impact how your site ranks with Google and other search engines.<\/li>\n<li><strong>Social networking \u00a0helps, too.<\/strong> An ongoing social networking strategy can bring in new patients, gives your content reach when your followers interact, alerting their followers, and it helps you continually re-connect with existing patients as well .<\/li>\n<li><strong>Your internet marketing \/ \u00a0content marketing strategy should be fluid,<\/strong> based on continually measuring for success and opportunities for improvement. This can happen through a combination of paid search, social networking, search engine optimization, content marketing, and other efforts.<\/li>\n<\/ul>\n<div>Dana Prince \u00a0writes for a variety of customers including dental offices with online content, blogs, press releases, and more. <a href=\"http:\/\/danaprincewriting.com\/blog\/talk-to-me\/\">Contact Dana<\/a> for a dental SEO content quote.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dental offices, like any other business, need an effective online marketing strategy to help them continually appeal to new potential patients, to help them continually connect with existing patients, to leverage the power of social networking, and to ensure that they manage their online reputation. \u00a0There are many ways to do this. Whether you have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[226,225,227],"class_list":["post-537","post","type-post","status-publish","format-standard","hentry","category-seo","tag-dental-marketing","tag-dental-office-seo","tag-onliine-marketing-for-dentists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips for Dental Office SEO - Web Content | SEO Writing | Dana Prince<\/title>\n<meta name=\"description\" content=\"Here are some helpful dental office SEO and internet marketing tips:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/danaprincewriting.com\/blog\/2015\/03\/08\/tips-for-dental-office-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Dental Office SEO - 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