{"id":24,"date":"2008-09-15T13:52:18","date_gmt":"2008-09-15T13:52:18","guid":{"rendered":"http:\/\/danaprincewriting.com\/blog\/2008\/09\/15\/are-there-seo-rules-for-writing-copy\/"},"modified":"2014-10-06T23:50:41","modified_gmt":"2014-10-06T23:50:41","slug":"are-there-seo-rules-for-writing-copy","status":"publish","type":"post","link":"http:\/\/danaprincewriting.com\/blog\/2008\/09\/15\/are-there-seo-rules-for-writing-copy\/","title":{"rendered":"Are There SEO Rules For Writing Web Copy?"},"content":{"rendered":"<p>Are there SEO rules to keep in mind when you write articles or web copy?\u00a0 Good question and one without a straight answer.\u00a0 You&#8217;ll find many who suggest specific keyword density, LSI silo writing, keyword proximity rules and the like.\u00a0 The best approach is to do your best to write good copy first.\u00a0 After the copy is written, tweak it for SEO.<\/p>\n<p>If the copy isn&#8217;t compelling, no one will buy what you&#8217;re selling.\u00a0 Regardless of how many people the search engines drive to your website, your conversion rates will not get past single digits unless the copy helps the visitor see the big picture and the benefits to buying what you&#8217;re selling.\u00a0 SEO is secondary.<\/p>\n<p>A good rule of thumb is to aim for relevancy when you tweak your copy for search engines.\u00a0 If you look at your page like a search engine, look for words that really stand out. Look at the beginning of your copy and again at the end.\u00a0 Look at the title, the meta tag and the subheadings.\u00a0 And then, look for related words as well.\u00a0 You want it to be glaringly obvious to the search engines that your site is relevant to a particular topic.<\/p>\n<p>If you&#8217;re getting a high number of visitors and not a high number of customers, it&#8217;s time to change your copy.\u00a0 Likewise, if you&#8217;re getting decent sales but low visitors, it&#8217;s time to tweak your SEO. Try these \u00a0ideas to help you with your problem:<\/p>\n<h2>Low Visitors with High Sales<\/h2>\n<p>Add a new meta description and keyword rich title. Integrate some more relevant keywords into your content. Use a keyword research tool to help you.\u00a0 A great one that&#8217;s free is:\u00a0 <a title=\"free SEO keyword tools\" href=\"http:\/\/www.kwmap.net\" target=\"_blank\">SEO keyword tools<\/a>.<\/p>\n<h2>\u00a0High Search Engine Traffic and Low Conversion Rates<\/h2>\n<p>If this is your problem, you need to tweak your copy.\u00a0 Your SEO is great but your copy ain&#8217;t so hot.\u00a0 If you don&#8217;t want to <a title=\"SEO writing services\" href=\"http:\/\/www.danaprincewriting.com\">hire a writer<\/a>,\u00a0 read some <a title=\"article writing tips\" href=\"http:\/\/www.danaprincewriting.com\/blog\">article writing tips<\/a> and write for your target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are there SEO rules to keep in mind when you write articles or web copy?\u00a0 Good question and one without a straight answer.\u00a0 You&#8217;ll find many who suggest specific keyword density, LSI silo writing, keyword proximity rules and the like.\u00a0 The best approach is to do your best to write good copy first.\u00a0 After the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,46,3,5],"tags":[95,236,48,224,35,47,223],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-article-writing","category-copywriting-tips","category-dana-prince-writing","category-seo","tag-article-writing-marketing","tag-copywriting-tips","tag-seo-keyword-tools","tag-seo-rules","tag-seo-tips","tag-seo-writing","tag-web-copy-rules"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are There SEO Rules For Writing Web Copy - Dana Prince, SEO Writer<\/title>\n<meta name=\"description\" content=\"What are the rules for writing web copy?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/danaprincewriting.com\/blog\/2008\/09\/15\/are-there-seo-rules-for-writing-copy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are There SEO Rules For Writing Web Copy - Dana Prince, SEO Writer\" \/>\n<meta property=\"og:description\" content=\"What are the rules for writing web copy?\" \/>\n<meta property=\"og:url\" content=\"http:\/\/danaprincewriting.com\/blog\/2008\/09\/15\/are-there-seo-rules-for-writing-copy\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Content | SEO Writing\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-15T13:52:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-06T23:50:41+00:00\" \/>\n<meta name=\"author\" content=\"Dana Prince\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dana Prince\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/danaprincewriting.com\/blog\/2008\/09\/15\/are-there-seo-rules-for-writing-copy\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/danaprincewriting.com\/blog\/2008\/09\/15\/are-there-seo-rules-for-writing-copy\/\"},\"author\":{\"name\":\"Dana Prince\",\"@id\":\"http:\/\/danaprincewriting.com\/blog\/#\/schema\/person\/2128066128b22b48b16f81b0c53e955d\"},\"headline\":\"Are There SEO Rules For Writing Web Copy?\",\"datePublished\":\"2008-09-15T13:52:18+00:00\",\"dateModified\":\"2014-10-06T23:50:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/danaprincewriting.com\/blog\/2008\/09\/15\/are-there-seo-rules-for-writing-copy\/\"},\"wordCount\":341,\"commentCount\":1,\"keywords\":[\"Article Writing &amp; 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